SEO

31Mar

2016’s Top Mobile Rank Tracking Tools

The 2015 Comcast report revealed that the number of worldwide mobile internet users has surpassed those of desktops i.e. 1900 million, as compared to the latter’s 1700 million users. This gulf is only set to widen with increased adoption of mobile devices as a primary source of accessing the web. Marketers, therefore, need to pay close attention to this traffic channel as it is bound to drive a large amount of traffic to websites in the near future.

Currently, there are several SEO tools that provide desktop ranking services, but only a handful few also provide mobile rank tracking.

Below we have listed them along with their key features:

  1. SERPsserps.com

Free trial period of 30-days. Provides the following features;

  • Mobile Friendly Tag Detection (shows how mobile-friendly  your website is)
  • Compares Mobile/Tablet Ranking to Desktop Ranking.

View Pricing Plan

 

  1. RankWatchwww.rankwatch.com
  • Rankwatch has two different pricing options – for daily and weekly reports. Pricing starts at $29 for 1000 keywords tracking.

View Pricing Plan

 

  1. SERPLab.co.ukwww.serplab.co.uk
  • Their starting package includes mobile tracking services at a basic cost of $4.99 for 600 keywords and increases by $4.99 with additional 300 keywords.

SERPLab has a unique pricing plan

  1. AuthorityLabwww.authoritylabs.com
  • AuthorityLab also provides a 30-day free trial, which allows you to add up to 500 keywords.
  • A key feature of the software is that it allows side-by-side comparison of the performance of the desktop and mobile version of the website.

View Pricing Plan

  1. Advanced Web Ranking Cloudwww.advancedwebranking.com
  • In addition to mobile ranking, Advanced Web Ranking Cloud tracks and analyses the impact of social media activity on the website.

View Pricing Plan

  1. SearchMetricswww.searchmetrics.com
  • SearchMetrics provides a Free Demo on the services they provide.
  • The Mobile SEO Visibility function is a premium feature available in the Suite Business package or higher.

View Pricing Plan

6Jan

10 Digital Marketing Trends to Adapt in 2016

10 Digital Marketing Trends to Adapt in 2016

2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year.

1. Live Video streaming
Live video sharing is gaining popularity day-by-day. When Periscope began in April 2015, it reported 1 million subscriptions within 10 days of the launch of the product and later that year in the month of August hit the 10 million users mark. On the other hand, Facebook’s live-streaming function known as “Live” is in already featuring in Facebook’s Mentions app. Facebook bets that people are looking to live-stream, and as a user, even if you haven’t shared a video live, you must have definitely viewed a live video. That alone shows how even the biggest social media platform is making way for video streaming.

2. Video Marketing
YouTube alone has almost 34% of all people on the internet. The independent content creators are gaining popularity on YouTube. According to YouTube, creators have filmed and produced over 10,000 videos which have generated 1 billion views and over 70 million hours of watch time. Facebook’s auto-play function has been beneficial in grasping the attention of people. It has seen the number of video posts increase by 75% in 2015 alone. Therefore, spreading your message through an interactive video has a higher chance of gaining traction rather than just an image or a post.

3. Performance Marketing
Affiliates and Influencers are a great way of gaining followers. Mega Bloggers and industry experts have their own following and they mentioning a brand or product make an impression on their followers. Affiliate Marketing, has been tried by various brands in 2015 and have shown great results, thus, they are bound to increase in 2016, creating a whole new trend.

4. Employee Advocacy
With the increasing competition in on social media, reaching more people organically has become absolutely necessary. Having company employees spread the word personally on social media increases the reach of the company. Getting employees to share company updates on social media is an easier and cheaper way to reach a larger audiences. Not only is it cheaper and easier, but more reliable too as messages from employees are 6x more trustworthy. Employees become brand advocates and a higher rate of conversion can be expected. Increasing competition has opened up the gates for employee advocacy and will be in high demand in 2016.

5. Re-targeting
Reaching the existing clients is going to be absolutely essential. The millennial generation is not a very brand loyal generation. It is all about the shine and glamour that attracts the millennial generation. Although it is difficult to keep getting back the customers, re-targeting is going to be an integral part of the marketing strategy in 2016.

6. Live Chats
With the e-commerce industry booming, the personal touch with the consumers is somewhere lost in the mix. With the introduction to live chats on e-commerce websites, the personal touch will make a comeback in 2016. Not just the website, even on social media, when replying to people’s grievances, it must not be based on templates or standard messages. A lot of emphasis on human communication will be given in 2016.

7. Rich Media Pins
Social media slowly and subtly turning to be commercial platforms. With Pinterest growing the integration with top platforms such as IBM Commerce, Magento, Bigcommerce, Shopify, etc. creating rich pins is has become less of a hassle. With Facebook and Twitter introducing the buy buttons to their social media platforms; it is evident that the “BUY” button will be a hot thing in 2016. Besides, 35% of millennials said they were likely to use a Buy button on Facebook or social sharing platforms.

8. Organic Reach
One of the biggest challenges on search and social media is reaching the customers organically. Facebook’s aim to create the most interesting stream of content has made it easy for people to categorize the news they like to view but at the same time has increased the task of the marketers to reach customers organically. Therefore creating personalized and highly relevant content in order to increase organic reach will be a high priority.

9. Content Marketing
Digital marketing as a whole is becoming content-centric. With the evolution of the Facebook News Feed, more and more stress will be given on creation of new and consumer-friendly content. New options for publishing content online will open up, thanks to instant articles and moments tabs on Facebook and Twitter respectively. The content will become more consumer/industry focussed.

10. Mobile First
According to Global Web Index, 80% of Internet users own a smartphone. In the second quarter of 2015, Google announced that the total number of searchers on handhelds had surpassed desktop searches. It’s newly launched app-indexing algorithm will only boost mobile searches and in-apps data.

2Jun

9 Essentials to Market Your iOS App

Marketing is a function you need to take up for the launch of any new product and this can be done in two phases viz. Pre-Launch and Post-Launch.

As of May 2015, Apple’s App Store became the second-largest app store with close to 1.7 million apps. Therefore, it is necessary for the developers and firms marketing the apps to know how to get the masses to download their app.

A few simple ways to market your iOS App online:

  • Create a Blog or a Website: It is very important to have a website or a blog when it comes to marketing an iOS app. It’s where users can come and learn about the app or product even before it is on the App Store. Also it shows and proves the authenticity of the app and gives more exposure to your products.If you have more than one app, the blog or website can also be a centre point for the users to know about your other apps and products. The key is not making the website so full of content, that users get bored, for this one page websites are the best. Provide working links to download the app and to attach to your social media. Keep the social media involvement to the minimal on the website.

Websites Collage

  • Videos can Work Wonders
    Marketing an iOS app through a video is the best and easiest way to get your message across to the audiences. A demo video allows you to show in a very short time what your app is all about. It is said that a picture is worth a thousand words, think of the impact a video can achieve over the masses. A few tips to produce an efficient demo video:
  1. Consider your audience. Keeping your app target audience in mind at all times when creating your script and video is the key in creating a good plot.
  2. Write a script. It’s best to have a short story in place for making a good script so that the video not only has your product in it but also a good meaning and a message in it. The key is keeping it short and sweet within 20 seconds and 45 seconds.
  3. Focus on the benefits and added value of your app. Make it efficient. Keep things dynamic and avoid boring. The goal is to show what your app is all about, but you also want people to remember it and be able to download it.
  4. Keep it simple. If you’re not a video expert, it’s safer to keep it simple so don’t use crazy cheap-looking effects or complicated scenario. A simple structure like intro -> core features/gameplay of the app -> outro is most likely enough. Make sure the app name, icon and a call to action are displayed, inviting viewers to download the app on the app store. Displaying your website address helps, too.


Chipotle and Moonbot Studios together produced an animated film and a mobile game called “Scarecrow” as part a campaign. As a branding initiative, it’s generating crazy results with the advertising video they released. In its first two weeks, the YouTube video saw about 6.5 million views and within four days of the mobile game’s releasing, it was already downloaded 250,000 times.

  • Social Media Presence
    No matter how you feel about social media platforms, it goes unsaid that most of your iOS app marketing is going to be done on these platforms itself. This social media presence also works as a mega platform for users or visitors of the app to give feedbacks.
    Make your presence felt. Create a page or group so that people can see and discuss about your product. Use call-to-action buttons to re-direct users directly to the app store. Run a particular type of #hashtag campaign! The hashtag can be either the tagline of the product or something that has to do with the function of the app or tells more about the app. All the social media platforms use hashtags these days, and you can keep a track on the trend of the particular hashtag.
    Don’t be just on one or two social media platforms. Social Media platforms come and go. But, being into IT, you should be on top of the social network, marketing iOS apps on as many platforms as possible, so that you don’t lack on social media presence.

Some successful hashtags campaigns: White House #getcovered, Doritos #crashthesuperbowl, NASA’s #GlobalSelfie

  • Get Feedbacks
    Feedbacks can be received through various platforms such as your Facebook page, Twitter page or people posting with your Hashtags. But the most important place to get a feedback is on the App Store itself by getting the feedback from the actual users, but also you have to make sure to keep only the relevant feedback, for the reference of the visitors. To be better than what you currently are, you can take up pre-launch feedbacks, so that on launch day and after that, you are better than how you started out. These can be done with the help of third party sites, who undertake apps for testing and feasibility study, providing on a feedback at the end.

Feedback-AppStore

  • App Store Optimization
    You can’t just market your iOS app without doing a little of App Store Optimization. That only means you should do everything you can to give your app as much visibility as possible on the App Store itself. And convert all your visitors into users! Some of them are common sense, but it never hurts to check. Talking about optimization, Search Engine Optimization is another tool you must use to market iOS apps. This only boosts the search result of your product.Forbes and KissMetrics have broken down and explained in detail the process of App Store Optimization.
  • Cross-Promote Your App
    If you’re serious about building an app business or marketing iOS apps, then you should create more than one app. If your apps are interdependent, then your target audience is more or less similar in all these different apps, then you have a huge opportunity for cross-promotion. This means that even a free app, with no revenue model whatsoever, can be a great first step to a second and third apps that generate revenue and can make good for the first app.
    As said earlier, you can have a single website or different websites for the various apps, and can cross-promote on your app websites, on your blog, on your email list, within your apps, by sending push notifications, on social media, etc. As long as the message you’re sending is relevant to people receiving it. If you have only one app to start with, you can reach out to other developers with apps targeting the same niche (but not direct competitors) and offer them to do a partnership. You can start really small (tweets, in-app messages, etc.), and see where that goes.
  • Paid Advertising
    Paid Advertising is by far the best way to market your iOS app and let people know about your app. Although it may be the best way to promote your iOS app, knowing where to place your advertisement can impact a lot on the entire marketing strategy. So not just paying for advertisement, but also placing them at appropriate places at appropriate times can impact sale and market awareness of the product.There are various platforms that have ready to use tools to advertise. Social Media Platforms allow you to use filters so as to reach your target audience. All you need is the creative content to put in with attractive words so as to catch the attention of your target audience.fb-ad-stream1
  • Launch Day – The Final Kill!
    Launch Day for the app should be the peak of your “marketing crescendo” even though the marketing activities for the app may go on even after the launch.All we talked about up until now leads to this. Except if you went for a soft launch (or released your app in another country first), this is the time you have to create as much noise and buzz as possible.This is when you should get bloggers and journalists to write about your app and give reviews about it (if they post a link to the App Store directly, then make sure your app is actually on there – it takes time for it to become available worldwide).
    You need to inform and intimate everyone that showed an interest or gave you a feedback and helped you, that your app is ready; email list, Facebook followers and friends, Twitter followers, forum buddies, readers of your blog, real-life friends and developers…Everyone!Let them know it’s HERE!Get your app in people’s hands, get great ratings and build momentum.
  • Improve Engagement with Push Notifications
    Push notifications can be great to keep your users informed and go to your app; new content available that they care about, any special offers or some cross promotion, etc. can be done through push notifications.Your users don’t necessarily check out your app often, but if they still have it on their phone it probably means that they have decided it brings them enough value. And you shouldn’t hesitate to reach out to them.Don’t abuse it though, or they will soon consider you spam them and won’t want to hear about your app anymore.Take a look at various apps and their offers, and find the right fit for your app and budget.

Marketing your app can’t be an afterthought. Neither can it be a one-time effort.

It’s about:

  1. Building the right app and building it right
  2. Finding what makes users come back to your app
  3. Listening to users and other developers’ feedback
  4. Building an online presence
  5. Engaging people and generating interest
  6. Optimizing your app store page
  7. Reaching out the right way
  8. Doing cross promotion
  9. Choosing the right promo campaigns
  10. Keeping on measuring to know what works and what doesn’t

It’s really not easy. But it can be rewarding, and you’ll learn plenty along the way.

Read More »

26Nov

Real Estate SEO: How To Generate More Leads

Nowadays when researching for homes, the internet is the first touch point of reference for most buyers. This is why proper SEO practices in place is crucial for real estate companies.

Here are few of the basic pointers you should follow when starting of your SEO campaigns

1. Carry Out Basic Optimization Practices

Ensure that you have the basic optimization practices in place – add the proper meta tags, robots and sitemap files.

2. Select the Right Keywords

Let’s say your property/home is located in Albion, New York. Your website is perfectly relevant for searches “homes in Albion” and “homes in New York”.

However there would have a greater likelihood of conversion happening for the keyword “homes in Albion” than “homes in New York”. This is because the former is super specific while the latter is a much broader term.

Again competition for “Homes in Albion” is likely to be lower than “Homes in New York”. However the obvious drawback is that keyword searches for “Homes in Albion” might be lower than “Homes in New York” but this approach should see you getting more qualified leads.

3. Get Local Citations   

Google and other search engine like Bing and Yahoo place a great emphasis on citation.  A citation is an online reference to your business’s name, address and phone number (NAP). You should try to get as many relevant local citations for your real estate location as possible. White Spark CA had a comprehensive list of local citations where you can list your website. You can check them out here.

4. Enhance Your Listings

Buying a home is different to buy a hairdryer or phone. If you can give users an actual experience of the feel of the home, then you would have greater chances of conversion.

So here is what you should do –

-          Use high resolutions images of both the house and its surrounding areas. The more, the better.

-          Even better would be to create videos for better user experience

-          Get genuine reviews of existing/past customers to increase trust of future buyers.

This practice should be followed on both the website and the citations that you create.

5. Lead Generation Forms

Make sure to have lead generation forms on your website. Include chat boxes to capture potential leads.

6. Tie Up With Aggregator Portals

Aggregator portals are basically search engines for properties. Get your site listed in quality aggregator portals to increase reach. Few of these portals also allow you to link back to your website which.

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