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How Korum mall created a buzz about the #Flat50atKORUM sale

  • Brand

  • Korum Mall is a shopping mall located in Thane city of Maharashtra, India. It is home to a number of branded shops.

  • Campaign

  • #Flat50ATKORUM

  • Objective

  • The mall was having a flat 50% discount on most brands. The objective of this campaign was to create some buzz and excitement about the same on social media.

  • Strategy

  • Shopping in a sale is always exciting and that's exactly what we wanted to focus on. We developed a campaign that would trigger that kind of excitement.

    The next idea was to have a contest which would require people to tweet about why they love #Flat50atKORUM

    The objective of both ideas was to get people excited about the discount and get them to tweet about it. This helped spread the word.

  • Execution

  • The campaign was run on Facebook and Twitter using the hashtag #Flat50atKORUM.

    Quirky posts with fun quotes related to shopping were created and promoted on Facebook and Twitter, which helped create a buzz about the sale.

    Korum case study

    Similar posts were created for the contest too.

    Korum case study

  • Result

  • On Facebook, the campaign reached more than 88K people and had around 6 thousand people engaging with the posts. On Twitter, the campaign was viewed more than 22K times and had more than 2K engagements.

    The high engagement rates on Facebook as well as Twitter proved that the campaign was successful in creating a buzz about the flat 50% discount at Korum mall.

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