Customer reviews can impact your business’ fortunes in more ways than you can imagine. According to a recent Zendesk survey, a whopping 90% stated that their decision to buy was influenced by positive online reviews. Indeed, this is a world where the reputation of your brand is shaped by the customers who interact with it....
Stress has always been a side-effect of pursuing ambitions and chasing goals in a relentlessly fast and competitive world. The impact of stress at work could range from mild signs like forgetfulness and occasional irritation to more severe manifestations like anxiety, depression and withdrawal from interactions and responsibilities. It was at a time when organizations...
Any good cost effective approach to marketing must include newsletters. Learning to make a newsletter can be helpful for contractors. Newsletter Marketing can help drive traffic to website and establish enduring connections with customers, regardless of whether you run small businesses or a large e-commerce operation. A successful marketing newsletter can ensure small businesses generate...
It’s the season of giving thanks as well as giving help and like everything around us, the humane act of contributing too has stepped up to a new level, thanks to digital technology. Our founder and CEO Gaurav (Rav) Mendiratta – who is an avid runner, recently witnessed the benevolent side of smart apps while...
There is a popular old story about a repair technician and we experienced a 2022 version of it in the software world. Here is how the original story about the repair technician goes: One day in a factory, the main machine has a malfunction and stops working. No worker or supervisor is able to figure...
Every contractor aspires to have their business show up at the top of the local pack. While you may be putting your head and those of others (external experts whom you get working for you) in chalking out and putting SEO optimization strategies to work, you also need to keep an eye out for mistakes...
With winds exceeding 150 mph, the Category 4 Hurricane Ian left shocking views of submerged land, ripped up homes and disrupted lives in its wake. The scale of damage is unprecedented in the history of Florida and the task of rebuilding will no doubt be an immense challenge. But no matter how intense the fury...
The Marketing Funnel. Is this just another buzzword on the digital block? Rest assured, it’s nothing of the sort. A marketing funnel is an invaluable tool that will enable you to see lead conversions or buying customers not as a stroke of good fortune, but as the result of a structured process. It helps you...
For a while now, content that’s been getting out there in the digital universe has been created with a ‘business-and-ranking first’ approach. All that is set to change with Google’s new content update which has been created to reward content that puts ‘people first’. Needless to say, businesses and brands that have aced the game...