Marketing is simple. Figure out where your audience is. Then create content relevant to your audience in that space.
That space used to be the newspaper, or magazines, or the television. But not so much anymore. In 2019, all demographics everywhere, are mostly online, be it Baby Boomers, Gen X’ers, Millennials, or even Gen Z.
The only problem is, their methods of data consumption is varied. Very varied.
As it stands at the moment, a business simply can’t grow beyond a certain limit without having a strong online presence with diligent and consistent digital marketing.
This is where a digital marketing agency can prove very helpful. They can work wonders for your brand. Or not. They can either align beautifully with your in-house marketing team, create spectacular work that creates conversations and experiences around your brand. Or not.
Having said that, choosing the right agency for your brand is essential to your marketing efforts.
Here’s a checklist to help you choose the best. Not necessarily the best agency. But the best agency for your brand.
1. Does the agency have the right experience under their belt?
The field of digital marketing is vast and each agency has their own take on it. There are several aspects that each may specialize in. But does that specialization match your needs?
For example, if your goal is to create eye-catching social media campaigns, a company that has most noticeable clients in the SEO realm probably wouldn’t be the best fit.
Once you’ve evaluated your goals and targets, you can then narrow down the list. A mid-sized, 360° full-service digital marketing agency will probably be your best bet.
We say mid-sized because that way you get the best of both worlds – experienced but still able to give you that personal attention. You won’t be just another client.
2. Do the agency’s work ethic and culture match yours?
If you think the work culture doesn’t matter, let me stop you right there. Digital agencies and company marketing and branding teams work very closely with each other. For several long hours. If the work styles of both don’t match, it’ll cause unnecessary friction. Friction that could otherwise be avoided.
Clashes in opinions are sometimes unavoidable, but they don’t always have to be counter-productive. Similar mindsets can help minimize hurt feelings and bruised egos.
3. Are they Yes-men?
Because believe us, that’s the last thing you want. The digital world is constantly changing. 4 years ago, people believed that Snapchat would take over the world because it was so popular with millennials. But recent surveys have shown that Instagram is surpassing Snap-on almost all parameters. New apps like TikTok are changing consumer behavior patterns.
What you need is not someone who listens to and executes orders. You need experts in the field to tell you what the latest must-do trend is. And Yes-men don’t really work to that tune.
A digital agency’s prime motive is to excel at digital marketing for you. So make sure they always hear you out; your plans, wants, demands, everything. Once they have that, they can move forward and plan a kick-ass strategy for your brand.