When making a purchase decision, an increasing number of people today rely on the opinion of their peers over most modes of advertising. In fact, studies show that the ‘social media generation’ is less trusting of the traditional marketing methods. In times like this, advocacy marketing – especially, employee advocacy – stands out as one of the best ways to promote and market your business.
Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
There are a number of horror stories on social media haunting Amazon, and they’ve clearly had to deal with their fair share of flack in recent times. From poor wages and overtime violations to the real kicker – employees having to choose bottles over toilets to meet their targets! – the e-commerce giant even had to deal with a US senator circulating a petition urging the company to improve it’s working conditions. Naturally, they were willing to try anything to combat their growing negative image.
Throughout the first half of 2018, we’ve seen more and more brands fully embrace the power of their employees’ social media networks and have started to believe in the possibility of improved social reach, better quality leads, and increased web traffic using their resources personal networks.
When was the last time you saw someone talking to a billboard?
You’re probably thinking about interactive billboards right now. But, nope… we’re not there yet.
“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you”
– Jamie Rutter, United Airlines.
We’ve been touting the employee advocacy horn for a while now, and you’ve probably got a good idea about how it works, and the benefits too. In case you’re new to our blog, here’s where you can get up to speed.
Ever so often, we get asked the question – What makes employee advocacy so special?
Of course, being in the business, we’re able to list out every single minute detail of what the concept brings to the table. Better reach, more visibility, a curated list of prospects… the list is long and you’re probably thinking you’ve heard it before. But, you haven’t heard it all.
Let’s face it, the average employee is capable of generating tons of content for you every day. This content is relatable and trustworthy can be harnessed to improve your brand visibility, spruce up sales, create more traffic, and generate more leads. Of course, most businesses aren’t seeing the value in such content, but several have already taken advantage of it by building some fantastic campaigns merging User Generated Content (UGC) and employee advocacy.