3 Questions to Ask Before Hiring a Digital Agency in 2019

digital marketing agency

Marketing is simple. Figure out where your audience is. Then create content relevant to your audience in that space.

That space used to be the newspaper, or magazines, or the television. But not so much anymore. In 2019, all demographics everywhere, are mostly online, be it Baby Boomers, Gen X’ers, Millennials, or even Gen Z.

The only problem is, their methods of data consumption is varied. Very varied.

As it stands at the moment, a business simply can’t grow beyond a certain limit without having a strong online presence with diligent and consistent digital marketing.

This is where a digital marketing agency can prove very helpful. They can work wonders for your brand. Or not. They can either align beautifully with your in-house marketing team, create spectacular work that creates conversations and experiences around your brand. Or not.

Having said that, choosing the right agency for your brand is essential to your marketing efforts.

Here’s a checklist to help you choose the best. Not necessarily the best agency. But the best agency for your brand. Continue with reading

Mobile Marketing Cannot Be Ignored: Rajat Gupta, Digital Head LINE India

Mobile Marketing is the new buzzword. With the smartphone penetration increasing rapidly in India, the users are spending more time on the small screen than on the desktops.

Advertisers are responding fast and mobile marketing is becoming more important than ever. Though the size of the pie might be small as of now, brands and advertisers are taking note of the potential of Mobile Marketing.

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Sparkling relationships

I often find myself ‘ERR’ in my relationships, where ERR stands for Enduring, Repairing or Resigning. I created this acronym to decide the ideal path I should take. I am sure knowingly or unknowingly we all have used one or a couple of these strategies in our relationships, and I am pretty sure that resigning from a relationship is the least chosen. But is it often the best solution?

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