Mobile Marketing Cannot Be Ignored: Rajat Gupta, Digital Head LINE India

Mobile Marketing is the new buzzword. With the smartphone penetration increasing rapidly in India, the users are spending more time on the small screen than on the desktops.

Advertisers are responding fast and mobile marketing is becoming more important than ever. Though the size of the pie might be small as of now, brands and advertisers are taking note of the potential of Mobile Marketing.

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Sparkling relationships

I often find myself ‘ERR’ in my relationships, where ERR stands for Enduring, Repairing or Resigning. I created this acronym to decide the ideal path I should take. I am sure knowingly or unknowingly we all have used one or a couple of these strategies in our relationships, and I am pretty sure that resigning from a relationship is the least chosen. But is it often the best solution?

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