Modern leaders are not just the ones who create amazing products, but also the ones who develop new generations of leaders, empower their employees and utilize organic advocacy. In these social times, advocacy is quintessential for any company or brand. Sometime back, the CEO was known to be the strongest advocate for a brand. However, things have changed and the CEO is no longer the most trusted source of a brand’s communication. So, what (or who) is the most trustworthy source of brand communication now?
Employee advocacy is no longer a secret kept by a handful of brands anymore. Many smart brands have done their research and realized the potential of employee advocacy, and have jumped the bandwagon already.
For the uninitiated, Employee Advocacy is getting your employees to spread the brand’s official communication with their personal social media networks, in turn helping the brand achieve its goals. It has proved to be extremely beneficial to brands in terms of ROI. No matter what the goals are (sales, branding, recruitment), empowering the employees to spread the word has shown tremendous results.
In the past couple of years, there has been a major overhaul in how brands need to manage their online presence. What changed? People started trusting less in traditional media and more in social media. Additionally, people started showing more trust in employees of a company rather than the official communication. Brands have realized that empowering employees to advocate the brand results in sales. But does the onus lie only with the sales team? Read on to know.
While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies across sectors. This trend is Employee Advocacy and it has emerged as a game-changer for social media presence of companies recently.
In a galaxy (not) far far away, many smart companies have realized that the biggest asset they have is employees. In the digital age, every employee is a valuable resource when it comes to social media promotion. When your employees start sharing your company’s official communication with their personal networks, it is called employee advocacy. Does it make a difference? Sure it does! In this article, we will discuss how.