Book Club at SocioSquares

Give your employees a life-changing tool. Books.

A house without books is like a room without windows, said Horace Mann – a renowned American educational reformer from the mid-1800s. At SocioSquares, we’d like to offer our version of this quote for today’s fast moving digital world. A workplace without books is like a mobile without access to the internet.

Being a learning focused organization, we introduced an activity during the pandemic era to not only enable our remote-working employees to upgrade their knowledge but to also find a forum to socially interact. The SocioSquares Book Reading Club. The agenda was simple. Every week, enlisted members would gather in an online room to share their views about a book that’s set as a common read. While initially, the club got people to increase their interest and commitment to reading books, eventually the weekly exercise began unfolding benefits that no one had even imagined possible.

Take the story of Nimmi, the head of HR at our digital agency and a key driving force behind the club. She discovered the concept of writing goals in one of the reading sessions. A learning that got her setting goals regularly and even achieving them within the set timeframes, and this includes finally owning that home that she always dreamed about. Another reading session led her to try thinking positive at all times, a practice that enabled her to defuse tense work situations on quite a few occasions, which invariably would have led to conflicts. She also ingrained the importance of forming habits and started a routine of walking which she has been able to upgrade to cycling and eventually, exercising. There’s also a lot more that she has the book club to thank for. She found a community of co-workers who shared interests that were similar to hers. She found a space where employees could bond freely over experiences and even share solutions for problems that went beyond the scope of the workplace. She found a platform that encouraged her to finetune her abilities to communicate and express. To sum up, she found a world that enriched her in some distinct way, every time she stepped in.

In a world that’s all about change, books hold the power to catalyze some of the most significant changes in every sphere of our life. At SocioSquares, we have only just begun introducing our employees to the life-changing power of the written word. If you’re an organization that’s always looking for ways to bring out the best in your employees while also helping them better their own daily lives, try the tool we’re recommending. Try starting your own book reading club.

2023 Business Goals

How to stay on track to your goals this 2023

The start of a new year is not too different from the start of a marathon. A lot of people and businesses set out with oodles of enthusiasm and a rush of wild energy. Soon enough, both end up running out of steam and lagging behind other better-planned runners or businesses.

An experienced marathoner himself, Gaurav (Rav) Mendiratta (Founder, SocioSquares) understands the perils of getting into both, a challenging new year and a marathon without following the right process and finding the right people.

The right process. In a marathon, this will enable you to set and alter your pace in a way that ensures you keep moving forward without burning out earlier on. In business, this will help you move towards your goals without having to stop, slow down or go off track for reasons that could have been avoided. 

The right people. Who you run with makes a difference to how well you run; choose a group that’s fast from the get-go and you increase your chances of an early burn out. Choose a group that begins slow and picks up the pace at all the right times, and you stand your best chance of not only making it to the finish line but also setting your personal best along the way. Likewise, in business, the people you surround yourself with play a role in determining how smoothly your business progresses toward its goals. Choose people with the right skills and experience and you’ll find yourself maintaining a steady momentum, on the path to success.

So how do you get your business to the finish line this 2023? At SocioSquares, we believe the answer lies in making business processes more efficient and functional teams more aptly skilled to ensure excellence in the services delivered. It’s a strategy we believe will prove helpful in getting your business to your goals. May you have a successful year ahead.

best digital marketing strategy

Top 3 mistakes Travelers make when planning a vacation!

 

 

Rav: Hello, everyone, and welcome to the BNI success link Podcast. Today, we will talk about the top three mistakes people make when planning a vacation.

The official podcast of BNI success links your link to success.

Hello again, everyone. I’m your host, Rav Mendiratta from Sociosquares, when landing leads is where my business leads. Today we are going to talk about a very interesting subject. The top three mistakes travelers make when planning a vacation, and I have an expert on this space is Isabelle Choiniere-Correa. 

 Isabelle: Thank you.

Voice Search

VOICE SEARCH: THE FUTURE OF SEO

Voice search sounded fun when it was new. People treated it like any other new feature on their phone or laptop. But from then until now, the popularity of voice search has only increased and several leading brands have started using it as a tool. 

7 Essential Digital Marketing Trends You Cannot Ignore in 2019

If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.

Mind-blowing Stats about Indians on Instagram in 2017

Instagram has over 500 million active users worldwide. With over 95 million photos shared and 4.2 billion “Likes” every day, Instagram has tremendous potential to increase your brand’s social reach.

They say – the proof is in the pudding and performance statistics show that 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Of course, nearly 70% of all brands have copped on and have joined the social media platform to market their product.

India has one of the largest consumer markets in the world. This infographic focuses on an in-depth understanding of the types and interests of Instagram users in India.