Voice search sounded fun when it was new. People treated it like any other new feature on their phone or laptop. But from then until now, the popularity of voice search has only increased and several leading brands have started using it as a tool.
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE.
Research published in the Journal of Experimental Social Psychology confirmed that people are more likely to participate, respond to requests, and stay focused when in the same physical space.
While it’s easy to stay in touch, making a real connection is becoming more and more challenging. For instance – how many of your LinkedIn connections do you really know?
If there is one thing that can be said about marketing, is that it’s continually changing. This being said, if you want to go where your audience is, you need to be online. Digital marketing has been steadily growing and evolving since the late ’90s and this year brings with it its own set of changes and upgrades.
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion.
Instagram has over 500 million active users worldwide. With over 95 million photos shared and 4.2 billion “Likes” every day, Instagram has tremendous potential to increase your brand’s social reach.
They say – the proof is in the pudding and performance statistics show that 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Of course, nearly 70% of all brands have copped on and have joined the social media platform to market their product.
India has one of the largest consumer markets in the world. This infographic focuses on an in-depth understanding of the types and interests of Instagram users in India.