Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.
Content that Works Best in Employee Advocacy
Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple.
8 Simple Steps to Shape Your Employee Advocacy Program
With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content?
How to Choose the Best Email Database
Social media isn’t a buzzword anymore. It’s now a business for everyone. Many organizations are leaving websites and email address books, to focus their efforts predominantly on their Facebook, Instagram or Twitter accounts.
Top Tips for Quick Twitter Engagement
It’s very easy for you to feel like you’re talking to yourself on Twitter. Even though you might have a large following, and are even keeping your account up to date with fresh content, engagement from your followers may evade you.
Top 10 Things to Consider When Choosing a Social Listening Tool
Most of us tend to overlook the fact that listening is the key to good communication. It helps us understand the meaning beyond the words that people exchange. Of course, wouldn’t you love to be a fly on the wall for most conversations that revolve around you? Yes; most would. The same goes for brands.
The Evolution of Twitter Tools – Curating Interesting Content
In our last blog in this series, we covered how one might go about gaining Twitter followers. Didn’t matter what kind, as long as there were followers to listen to what we had to say. But now that we have amassed all those followers, the obvious next step would be to give them content that serves the purpose.
Top 10 Things to Consider When Choosing a Social Media Management Tool
Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The brand in turn is bound to get its due by the increased online reach that social media provides.
Disengaged Employees? 9 Tips to Engage Them
Employees are a company’s greatest asset, and you’ve probably heard that a million times already. Of course what you don’t know is that not many companies take advantage of that. In fact, today’s work environments leave a lot to be desired.
What Does Twitter’s New Privacy Policy Mean for You?
Twitter created quite the stir this month when it released a series of new privacy updates. Once a firm supporter of the website privacy policy Do Not Track (DNT), Twitter seems to have chosen the other side this time around with their automatic location tracker that lets advertisers know where you’ve been on the web.
