In our recent podcast conducted with one of the industries most influential marketing trainers, Hitesh Motwani, we captured the essence of influencer marketing and established that it is here to stay.
One phrase that has been done to death has got to be “Content is King”.
Truth is, there are about 82.6 million new blog posts published every month on WordPress alone. So what happens when you have a great piece of content that’s not distributed well? It’s lost in the barrage of similar topics published, of course.
There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book.
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget.
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion.
Chances are your employees already talk about your brand online. In fact, a study from Weber Shandwick reports that 50% of your employees are already using social media to talk about their workplace.
Let’s face it, Instagram is your go-to choice when boredom strikes.
With over 800 million users worldwide, about 35% of all 18-35 year olds who use the internet have an Instagram account. That’s a lot.
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space.
Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming!
When was the last time you saw someone talking to a billboard?
You’re probably thinking about interactive billboards right now. But, nope… we’re not there yet.