In our last blog in this series, we covered how one might go about gaining Twitter followers. Didn’t matter what kind, as long as there were followers to listen to what we had to say. But now that we have amassed all those followers, the obvious next step would be to give them content that serves the purpose.
Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The brand in turn is bound to get its due by the increased online reach that social media provides.
Employees are a company’s greatest asset, and you’ve probably heard that a million times already. Of course what you don’t know is that not many companies take advantage of that. In fact, today’s work environments leave a lot to be desired.
Millennials, Digital Natives, Echo Boomers – call them what you want; they are the generation of today. Even if they aren’t your target audience now, they soon will be. If you’re in the marketing space, the term is impossible to avoid.
Contrary to popular belief, millennials aren’t only those who are still in, or fresh off the university boat, or even those in their mid-twenties. They are all who were born in the early 80’s onwards – 1982 to be precise.
When making a purchase decision, an increasing number of people today rely on the opinion of their peers over most modes of advertising. In fact, studies show that the ‘social media generation’ is less trusting of the traditional marketing methods. In times like this, advocacy marketing – especially, employee advocacy – stands out as one of the best ways to promote and market your business.
Artificial intelligence is all the rage right now. With the fear of losing out looming over, most companies are looking for a way to capitalize on new AI based initiatives. Too bad they’re going to fail. If history has taught us anything, it’s that early testers of new technology have never fared too well, unless of course, their persistence breaks through the barrier. Just look at the early years of the Internet and Cloud computing if you don’t believe us.
Ah, Twitter! It’s the one social media platform that created digital lions. Doesn’t matter if you’re quieter than a church mouse in reality, you can make quite an impact as part of the Twitterati. Besides, the satisfaction you receive from venting voicing your opinion in a public forum is unreal!
Twitter has amassed quite a ‘following’; I mean you could literally have 70 followers on the first day of joining! Not bad for a day’s turnover, no? It takes way longer to achieve this on say, Instagram or LinkedIn.
With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.
To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?
Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add up.
Just like when driving, accelerating is great; but braking is equally important. In order to get the most of your staff advocacy tool, sometimes it’s best to take a step back and analyze what’s going wrong. You never know, the answer may be blatantly obvious.
Here are a few things that you’re probably doing wrong on your staff advocacy tool –