In the wide world of digital marketing, there are several aspects that one would have to look after for a job well done. Lucky for us, there’s a wide range of marketing technology tools that can help us along the way.
Marketing Tips That’ll Save a Fortune of Your Marketing Budget
Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success.
Innovative Ways to Incentivize Your Employee Advocacy Program
The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.
Why Quality Wins over Quantity Every Time in Employee Advocacy
Employee advocacy is an indispensable marketing technique in today’s ever competitive business environment. Of course, the way things are now marketed is very different from what it used to be. At the moment, you think digital or go home.
4 Marketing Lessons from Elon Musk
Few will dispute the fact that Elon Musk is a true genius of our time. As one of two people to have set up three multi-billion dollar companies, he’s covered the Financial, Automotive, Artificial Intelligence, Renewable Energy, Technology, and Space industries, racking up billions of dollars in the process.
Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand Building
Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age.
[Infographic] What You Need to Know to Drive Employee Engagement
Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.
How to Increase Participation in an Employee Advocacy Program
Employee advocacy on social media has emerged as the go-to strategy thanks to thousands of companies across the globe that have already pioneered the trend by launching successful employee advocacy programs. Today, it is clear that marketers are taking full advantage of employees as assets that can drive company sales and brand awareness.
Making Employee Advocacy Work in a Regulated Company
Understandably, regulated industries such as banking and healthcare are typically characterized by strict policies and regulations that standardize external communication.
Use Cases for Employee Advocacy
The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers.
