In today’s business environment, start-up companies are burgeoning all over the place. In fact, more and more millennials are choosing to begin their careers at startups.
Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business
Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say,
“In social media, people – not brands – are the channel.”
7 Employee Advocacy Myths Debunked
Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own.
How Real Time and Local SEO Are Changing the Game
There are over 40,000 Google searches every second. I would know, I Google searched that.
It’s no secret that several websites rely on Google to deliver much of their traffic. More importantly, the traffic accounts for most of their conversions, and hence revenue.
Musk vs Mark – Is There a Right and Wrong Side?
News of Facebook’s AI Chatbots sparked off the now legendary war of words between the social media giant’s Mark Zuckerberg and Elon Musk.
4 Employee Advocacy Strategies We Learned From Leonidas and His Spartan Army
Spartans.
Once you get past the image of the six-pack abs and short leather skirts, there’s a lot more that sparks the mind.
How Employee Advocacy Influences Buyer Behavior
Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company.
10 Things Game of Thrones Taught Us About Employee Advocacy
Unless you’ve been living under a rock for the last 6 years, you’ve heard of Game of Thrones and the near cult following it’s amassed. But there’s more to learn besides the brilliant storytelling.
Employee Advocacy Starts with Work Culture
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.
Content that Works Best in Employee Advocacy
Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple.