How to Choose the Best Email Database

Social media isn’t a buzzword anymore. It’s now a business for everyone. Many organizations are leaving websites and email address books, to focus their efforts predominantly on their Facebook, Instagram or Twitter accounts.

Top Tips for Quick Twitter Engagement

It’s very easy for you to feel like you’re talking to yourself on Twitter. Even though you might have a large following, and are even keeping your account up to date with fresh content, engagement from your followers may evade you.

Top 10 Things to Consider When Choosing a Social Media Management Tool

Social media plays a huge role in generating Buzz, otherwise known as some good ol’-fashioned word-of-mouth. With more than 3 billion people using social media, marketers have realized the worth of time and effort invested in running a successful social media campaign. Most have now made it an essential part of their marketing strategy. The brand in turn is bound to get its due by the increased online reach that social media provides.

Disengaged Employees? 9 Tips to Engage Them

Employees are a company’s greatest asset, and you’ve probably heard that a million times already. Of course what you don’t know is that not many companies take advantage of that. In fact, today’s work environments leave a lot to be desired.

What Does Twitter’s New Privacy Policy Mean for You?

Twitter created quite the stir this month when it released a series of new privacy updates. Once a firm supporter of the website privacy policy Do Not Track (DNT), Twitter seems to have chosen the other side this time around with their automatic location tracker that lets advertisers know where you’ve been on the web.

Put An End To Your Customers’ Trust Issues

While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies across sectors. This trend is Employee Advocacy and it has emerged as a game-changer for social media presence of companies recently.

The Force is Strong with your Employees

In a galaxy (not) far far away, many smart companies have realized that the biggest asset they have is employees. In the digital age, every employee is a valuable resource when it comes to social media promotion. When your employees start sharing your company’s official communication with their personal networks, it is called employee advocacy. Does it make a difference? Sure it does! In this article, we will discuss how.