2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year.
With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived in the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:
The interaction was on the latest trends in retail and e-tail marketing. Prof Bell discussed some interesting case studies and findings from his research
Online retailers should think of clever ways to aggregate customers and deliveries rather than splitting them, David R Bell tells Masoom Gupte
“I saw opportunity in social media marketing rather than in creating content people are still not ready to pay for.” – Gaurav Mendiratta, Founder, SocioSquare