2015 has been a great year for the Digital Marketing industry. Now that 2016 is here, it is time that we gear up for the changes and adapt new marketing trends that we will see taking effect in this year.
You have created a fantastic Facebook Application for your campaign. Great!
You have created the tab for the app on your page and are expecting a lot of engagement on it. But did you know that Facebook tabs have a limitation that they work only on desktops and not on mobile devices?
Here’s a workaround to get your Facebook page tab to work on mobile and reach out to a wider set of audience across platforms.
Facebook revolutionized the social marketing space with the ‘Like’ button back in 2011. Till date over a million advertisers all over the world have run campaigns to get more ‘Likes’ on their posts or pages. In India itself, there are over 200 brand pages with a million likes each and over 500 pages with over 100,000 likes each.
Facebook has released a major change in its Advertising Campaign structure that apparently will ease the job of advertisers and help them to organize their ads better. This update will also impact tools like adSpringr that help in optimization of Facebook advertising.
Facebook Advertising has evolved a lot in the last 2 years and today interest based targeting is just one of the many features it offers. Facebook Exchange (FBX) which is the cookie based remarketing platform of Facebook, was touted to deliver 44x higher CTR & 5x conversion rate in a few reports last year.
Facebook Page Likes has been questioned not just in legitimacy but in value as well. Although Facebook Fans/Likes have been popular for almost 3 years now, but not everyone understands how they can attract Likes which provide ‘Real’ value. Recently a Youtube video claiming that most of the Facebook Likes are Fraud became viral.