The interaction was on the latest trends in retail and e-tail marketing. Prof Bell discussed some interesting case studies and findings from his research
SocioSquare (part of AKG Technologies), a Mumbai-based Social Media marketing company organised an interactive session for CMOs with Prof David Bell, Wharton School (University of Pennsylvania) in Mumbai recently. Prof Bell is also an angel investor in SocioSquare and previous angel investments included Diapers.com, which was acquired by Amazon. The interaction was on the latest trends in retail and e-tail marketing. Prof Bell discussed some interesting case studies and findings from his research.
Senior Industry Professionals present for the sessions were Vivek Biyani and Sandip Tarkas (Future Group), Nishant Nayak (eGitanjali), Ashish Mehra (Mahindra Holidays), Sheetal Choksi (TRRAIN – Trust for Retailers and Retail Associates of India), Mukesh Jagwani (TOPPS), Damodar Mall (Reliance Retail), Deepak Jayaram (Group M) and Ms Nearose Suares (Vodafone).
The excited Gaurav Mendiratta, Founder & CEO, SocioSquare said, “The conclave was a great opportunity not only to learn from Prof. Bell’s research but also a great platform for attendees to ask questions based on their experiences in India. I believe the questions which came up were all real problems retailers face here and Prof. Bell did a stupendous job addressing each one of them.”
This post had first appeared on Samachar and has been re-published here.