Are you uncertain about using funnel marketing as part of your digital marketing strategy? Well, this article can certainly help you make up your mind.
Funnel Marketing has different stages from brand awareness to conversion. It is a journey which we have broken down into various steps. According to AHREFS, marketing funnel gives you a better perception of how to attract and convert customers to your business and this is how you can use it to your advantage.
Why is it Important?
A high quantity of leads come from the starting stage of the funnel, and as they move through each stage more and more of those leads get extracted. So, producing a powerful marketing funnel is extremely important. Therefore, the question arises, how do you keep leads flushing down the marketing/sales funnel? The following points will help you understand each stage:
Awareness
Getting your brand discovered should be your first objective. Most of the strategy depends on this stage of the funnel. You can use SEO, paid marketing campaigns, social media marketing, etc. to get visitors to your website.
While executing a strategy, make sure you target the relevant audience to generate traffic for your website and convert them into potential leads.
Work on your SEO strategy, spend time on research about what competitors are doing and where they rank on Google SERP. Paid marketing can work in your favour as well. Bidding on the right keywords can put you one step higher when a customer intends to search for the service/services you provide.
Social Media is the right tool for raising awareness and connecting personally with your customers. You can run specially curated campaigns for brand awareness to get featured, and recognized by the potential audience.
Interest
Once the awareness stage is done, it’s time for you to nourish your leads and generate sales by building significant relationships with, and interest within your potential customers. This is important because they already want to know more about your products and services.
In this stage, customers have already entered the funnel and now it is up to you to pursue the relationship and convert the lead into a sale with your marketing efforts.
The best way to keep their interest peek and to engage them is with the commutation of information. Create a social influence to help your potential customer choose you while comparing your services with your competitors’.
Desire
Creating a desire for your brand and services in your customer and taking that desire from ‘like’ to ‘want’ develops an emotional connection. This act helps define a brand’s personality. And it can only happens when you immediately connect with the customer using online chat, prompt responses through twitter feeds, share advice, tips etc.
If the message you give while advertising the product matches the intention of a customer, fulfilling their needs will immediately create desire towards the product/service.
Action
This is the last stage in the funnel and it starts when your customer is well acquainted with the services and products you deliver. This is when they decide whether they are fully interested or not.
This part will be the payback for your efforts and dedication. But make sure that these leads should turn into returning customers. And to do that you have to put in extra effort and sustain the relationship.
A repeat customer is always accessible to sell to and holds a 70% possibility of conversion.
You must continue creating unique and engaging content, and a unique experience with your marketing.
Creating a superior marketing funnel will help escalate your business to the next level. And help you innovate new content using data-driven creativity. Ultimately, your customer experience improves, and you earn their loyalty and build brand trust.
Simply placing every aspect together will not get you overnight success. It requires a lot of strategic and analytical thinking. It is better to try various approaches, and you develop a powerful perception of how to engage leads at every step of the funnel.
The trial and error method can help generate a higher number of conversions and sales using digital marketing strategies.
