Originally published on LinkedIn.
In a recent communication from the Google Business Profile team, there’s a significant update that business owners need to be aware of. Starting from March 1, 2024, websites created using Google Business Profiles will no longer be supported. This means that if you’ve been using this feature to host a simple website for your business, changes are on the horizon. Let’s delve deeper into this update, understand its implications, and explore the next steps you can take.
WHAT IS CHANGING?
If you’ve utilized Google’s feature to create a basic website using your Business Profile, you’ll need to brace yourself for a transition. Google has decided to discontinue this service, and as a result, these websites will be turned off. Starting March 1, 2024, when customers try to visit these websites, they will be automatically redirected to your Google Business Profile instead.
For instance, if you have a website like dean-bradley-computer-services.business.site, visitors to this site will now be redirected to your Google Business Profile page.
HOW WILL THIS AFFECT YOU?
1. LOSS OF WEB PRESENCE:
If you heavily rely on your Google-hosted website, this change might disrupt your online presence temporarily.
2. CUSTOMER EXPERIENCE:
Customers who are accustomed to visiting your existing website might initially be confused or redirected, affecting their user experience.
3. TRANSITION PERIOD:
Fortunately, Google is offering a transition period until June 10, 2024. This means customers will be redirected to your Business Profile for a few months, giving you time to make necessary adjustments.
WHAT CAN YOU DO NEXT?
1. UPDATE YOUR BUSINESS PROFILE
Ensure that your Google Business Profile is updated with all the relevant information about your business. This includes accurate hours of operation, contact details, location, and services offered.
2. LINK TO A DIFFERENT WEBSITE
If you have an alternative website or plan to create one, update your Business Profile to link to this new website. Platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress offer user-friendly site builders that can help you create a professional-looking website.
3. COMMUNICATE WITH CUSTOMERS
Inform your customers about this change through your social media channels, email newsletters, and any other communication platforms you use. This will help minimize confusion and ensure they know where to find you online.
4. EVALUATE YOUR ONLINE STRATEGY
Take this opportunity to evaluate your overall online strategy. Consider investing in a robust website, optimizing your SEO, and exploring other digital marketing avenues to enhance your online presence.
CONCLUSION
Change is inevitable, especially in the digital landscape. While the discontinuation of Google Business Profile websites might seem daunting initially, it also presents an opportunity to reassess and enhance your online presence. By staying informed, updating your Business Profile, and taking proactive steps, you can navigate this transition seamlessly and continue to thrive in the digital marketplace.
