When you think of the marketing checklist for a plumbing business, local SEO for plumbers is usually right at the top. Because if people don’t find you when they’re searching, it really doesn’t matter how good your services are. Because no one’s going to find you!
Let’s talk about the basics first, shall we?
What is a Google Pack?
Google’s local pack is the box results that show up with a list of the top 3 (or more) relevant businesses to the search. Taking into consideration the proximity to the searcher.
This box result is usually a comprehensive view of the business so the person searching can make an informed decision.
How can your plumbing company feature in a Google Pack?
Relevance:
When optimized correctly, your business will show up in a pack when “plumbing companies near me” are searched for. Of course, when someone is searching for grocery stores, your name ain’t going to be on the top of Google’s results.
Proximity:
Distance plays a big part in Google’s pack results. The closer you are, the better your chances of getting featured. The further you are, the more your chances of a feature diminish.
Quality:
If your business is renowned, well established, and better known in the community, the better your chances. Your digital authority doesn’t hurt either.
Tips to Optimize your Chances
With the kind of competition that floods the markets, SEO for plumbing companies is crucial. And here’s a little something to help you better your odds.
- Create a Google My Business page
Google has this nifty guide. Use it. Basics first, right?
- Optimize your business category
If you’re a plumbing company, you don’t want those searching for a bakery looking for you. So get your business’s category and subcategory listed correctly.
- Verify your address
As we mentioned earlier, distance plays a big part when it comes to Google Pack listings. Most businesses are verified by good ol’ snail mail. Sometimes it could be via phone, text, or email; but eh, when the wheel ain’t broken, why fix it, right?
- Get reviewed
Aim for as many 5 star reviews as possible. And when you do get that stinker of a one starer, don’t fret. Respond to your customer, because even that will send positive signals to the Gods of Google.
- Pictures!
They say a lot more than words could anyway. So, upload new projects, the team, the office, happy customers, and a lot more!
SEO and PPC for plumbing companies is a tough job and often daunting. But when you got a rock-solid digital marketing team in your corner, you don’t need to worry as much. From creating to optimizing, the mavericks at SocioSquare will ensure that your business ranks just where it should – at the very top! Get in touch now.
