Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.
This is why employee engagement is one of the most focused on subjects at every organization. Investing the time and effort in making sure that your employees are on board with your plans will only bring you positive results.
The infographic below gives you an idea about the importance of employee engagement and what you can do to drive it: