Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success.
Don’t get me wrong; these are popular and effective marketing techniques, but they’re also probably costing you big bucks. Luckily, there are other ways to market your business without breaking the bank. That’s right; we’ve compiled three of our top picks that are sure to give you some fantastic results.
By going back to basics, these low-cost marketing techniques are poised to create wonderful exposure and organic traffic for your brand. And they are all place a huge emphasis on what matters most – your target audience.
Focus on Creating Visual Content
Content is king in the world of marketing, and it’s no secret that visually appealing content wins big, especially in social media. When looking to get a bang for your top-dollar spent on marketing, visual content should be your go-to option.
Start off by creating eye-catching photos to go with the content you post on social media accounts. Given that very soon about 80% of all content on social media will be videos, focus on creating entertaining, educating and inspiring videos as they are shared the most.
Presentations and other multimedia options also add substance to your content, social media, and email marketing.
Kick it up a notch and try memes and infographics. They’ll certainly add more traction to your content. User-generated content can easily be presented in the form of an infographic. Don’t be afraid to add a personal touch – it’s a fantastic way to make your content relatable, and thereby sharable. Just make sure that your visual content shares your brand values.
Own the Platforms Your Customers Choose
Knowing your customers is crucial to meeting their needs and winning them over. That is why it pays to choose a platform they are on. Your Facebook strategy might be fantastic, but it won’t do you any good if your audience spends most of their time on Instagram.
Invest the time and effort to analyze which social media platforms that host most of your target audience. This way, you can tailor your content and marketing tactics to fit the platform.
For instance, Instagram users are more likely to follow accounts that have a knack for storytelling between brand content whereas Twitter users are more likely to join in the conversation so Polls and Contests are better suited to them.
Invest in Your Employees
Surveys have proven that the opinions of an employee within the organization are trusted more than that of the CEO of the same company. So imagine the potential of leveraging your employees as brand ambassadors! That’s right; adopting a marketing strategy that centers around employee advocacy can work wonders.
By taking advantage of an employee advocacy tool, like SocioAdvocacy, you can track progress and see results in real-time. With one-click sharing, an employee reward system, and effortless customization, the tool makes the whole process easy for both the employees and the administrators of the program.
So, why break the bank. Increase visibility and awareness of your business in the digital space by trying our tips for an in-budget strategy, and let us know how it goes!