By now, it's common knowledge that employee advocacy takes regular, average-joe employees and turns them into budget-friendly, highly effective brand ambassadors. Just to prove our point, recent surveys have revealed that consumers trust the word of an employee within an organization more than that of even the CEO of the company. … How to Encourage...
Influencer marketing is quickly becoming an indispensable tactic in social media marketing. Paid influencers can indeed bring in quick results, as they have a ready following that is very receptive of what they say or “like” in the digital and social media world. Just Google the Kardashians’ earnings from such endorsements alone; that’ll show you...
In the wide world of digital marketing, there are several aspects that one would have to look after for a job well done. Lucky for us, there's a wide range of marketing technology tools that can help us along the way. … Martech Tools That Make Your Day-to-Day EasierRead More »
Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success. … Marketing Tips That’ll Save a Fortune of Your Marketing BudgetRead More »
The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part. … Innovative Ways to...
Employee advocacy is an indispensable marketing technique in today’s ever competitive business environment. Of course, the way things are now marketed is very different from what it used to be. At the moment, you think digital or go home. … Why Quality Wins over Quantity Every Time in Employee AdvocacyRead More »
Few will dispute the fact that Elon Musk is a true genius of our time. As one of two people to have set up three multi-billion dollar companies, he’s covered the Financial, Automotive, Artificial Intelligence, Renewable Energy, Technology, and Space industries, racking up billions of dollars in the process. … 4 Marketing Lessons from Elon...
Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age. … Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand BuildingRead More...
Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company's marketing efforts, but they can also cost the company dearly in the long run....