Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own. … 7 Employee Advocacy Myths DebunkedRead More »
There are over 40,000 Google searches every second. I would know, I Google searched that. It’s no secret that several websites rely on Google to deliver much of their traffic. More importantly, the traffic accounts for most of their conversions, and hence revenue. … How Real Time and Local SEO Are Changing the GameRead More...
News of Facebook’s AI Chatbots sparked off the now legendary war of words between the social media giant’s Mark Zuckerberg and Elon Musk. … Musk vs Mark – Is There a Right and Wrong Side?Read More »
Spartans. Once you get past the image of the six-pack abs and short leather skirts, there’s a lot more that sparks the mind. … 4 Employee Advocacy Strategies We Learned From Leonidas and His Spartan ArmyRead More »
Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company. … How Employee Advocacy Influences Buyer BehaviorRead More »
Unless you’ve been living under a rock for the last 6 years, you’ve heard of Game of Thrones and the near cult following it's amassed. But there's more to learn besides the brilliant storytelling. … 10 Things Game of Thrones Taught Us About Employee AdvocacyRead More »
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that...
Many companies wait until after they’ve implemented an employee advocacy program to ask - What content will work best? Unfortunately, the answer isn’t as simple. … Content that Works Best in Employee AdvocacyRead More »
With everyone on social, publishing millions of pieces of content per minute, making your mark can be tough. How do you break through the clutter with freshly baked content? … 8 Simple Steps to Shape Your Employee Advocacy ProgramRead More »