Employees are often regarded as the best assets of a company. But as an employer or marketer, have you ever imagined how influential are your employees in their social media circle? Are they being tapped as social advocates for the company? Are you making optimum use of your resources by making your employees, brand advocates on...
With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived on the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of...
Modern leaders are not just the ones who create amazing products, but also the ones who develop new generations of leaders, empower their employees and utilize organic advocacy. In these social times, advocacy is quintessential for any company or brand. Sometime back, the CEO was known to be the strongest advocate for a brand. However,...
Employee advocacy is no longer a secret kept by a handful of brands anymore. Many smart brands have done their research and realized the potential of employee advocacy, and have jumped the bandwagon already. For the uninitiated, Employee Advocacy is getting your employees to spread the brand’s official communication with their personal social media networks,...
In the past couple of years, there has been a major overhaul in how brands need to manage their online presence. What changed? People started trusting less in traditional media and more in social media. Additionally, people started showing more trust in employees of a company rather than the official communication. Brands have realized that...
While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies...
In a galaxy (not) far far away, many smart companies have realized that the biggest asset they have is employees. In the digital age, every employee is a valuable resource when it comes to social media promotion. When your employees start sharing your company’s official communication with their personal networks, it is called employee advocacy....