Few will dispute the fact that Elon Musk is a true genius of our time. As one of two people to have set up three multi-billion dollar companies, he’s covered the Financial, Automotive, Artificial Intelligence, Renewable Energy, Technology, and Space industries, racking up billions of dollars in the process. … 4 Marketing Lessons from Elon...
Love her or hate her, there is just no denying the global dominance of pop icon Taylor Swift. In fact, she’s credited as one of the few artists to keep old school record sales afloat even in the digital age. … Taylor Swift – Everything the Social Media Phenomenon Taught Us about Brand BuildingRead More...
Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company's marketing efforts, but they can also cost the company dearly in the long run....
Employee advocacy on social media has emerged as the go-to strategy thanks to thousands of companies across the globe that have already pioneered the trend by launching successful employee advocacy programs. Today, it is clear that marketers are taking full advantage of employees as assets that can drive company sales and brand awareness. … How...
Understandably, regulated industries such as banking and healthcare are typically characterized by strict policies and regulations that standardize external communication. … Making Employee Advocacy Work in a Regulated CompanyRead More »
The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers. … Use Cases for Employee Advocacy Read More »
In today’s business environment, start-up companies are burgeoning all over the place. In fact, more and more millennials are choosing to begin their careers at startups. … 4 Reasons Employee Advocacy Thrives in a Startup EnvironmentRead More »
Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say, “In social media, people – not brands – are the channel.” … Beyond Social Selling: 4 Ways Employee Advocacy...
Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own. … 7 Employee Advocacy Myths DebunkedRead More »