How to capture high value leads with cost effective PPC ads

PPC ads. It’s the new mantra for virtually every contracting business that’s looking to grow their quantum of leads in a cost-effective way. However, even with a low cost per lead and a sizeable number of leads, there’s a high probability that your actual usable or ‘opportunity’ leads end up being just a fraction of the surge. So how do you ensure better quality lead generation from your PPC campaigns? Here’s a 7-point plan that’ll help you ensure your PPC campaign isn’t just a loose cannon exploding out there but a laser-sharp targeting mechanism intended exclusively for landing only the leads that matters.

How to Improve your Local SEO with Google My Business Profile in 2022

Some view it as a free feature from Google. Some view it as an all-powerful tool for business. Whichever way you see it, the Google My Business feature from Google is a factor you cannot ignore if your goal is to secure a higher local SEO ranking. Unfortunately, even though it’s free a lot of businesses are unaware of its full potential and therefore, end up either not utilizing or under utilizing this super SEO tool. Here are 8 effective ways in which you can get your GMB profile to add some serious power to your local SEO building efforts

10 Tips to Improve your roofing website in 2022

A website enables the world to get its first glimpse of your business. A website allows curious customers, who’re surrounded by hundreds of choices, to explore your business first-hand and form an opinion on whether or not they should be engaging with you. As with all things in life, the rule of first impressions applies to your website too. What this means is, you have one shot at giving every customer who’s visiting your website, a solid reason to continue clicking forward. At SocioSquares, we’ve helped numerous roofers in understanding this simple truth about the digital world. Here’s a detailed article from our experts on how you can make your roofing website ready for the traffic you’re hoping for, in 2022.

best digital marketing strategy

Top 3 mistakes Travelers make when planning a vacation!

 

 

Rav: Hello, everyone, and welcome to the BNI success link Podcast. Today, we will talk about the top three mistakes people make when planning a vacation.

The official podcast of BNI success links your link to success.

Hello again, everyone. I’m your host, Rav Mendiratta from Sociosquares, when landing leads is where my business leads. Today we are going to talk about a very interesting subject. The top three mistakes travelers make when planning a vacation, and I have an expert on this space is Isabelle Choiniere-Correa. 

 Isabelle: Thank you.

Digital Marketing Agency & Local SEO

Can 5-Star Reviews Get You More Business?

It’s a commonly known fact that customers do not make purchase decisions without checking online reviews. After all, it’s better to be safe – by checking reviews and ascertaining the quality of the product or service before making a buy than to be sorry – after making a purchase and realizing the quality is not what one expected it to be. Now, if you think adding reviews is enough for your business, there’s another thing coming. An increasing number of customers now look for 5-star reviews amidst the sea of reviews available in the online space. This is because a 5-star review says this business has outperformed its competitors in providing products or services of high quality. A 5-star review says this business offers an experience that’s reliable and without parallel. Read on to know more about why your business should be focusing on getting more 5-star reviews.

5 Best Ways to get HVAC leads in 2021

5 Best Ways to get HVAC leads in 2021

Do you have an HVAC business? Then you must optimise your online presence. 

If you are not pushing that gas pedal with a dedicated marketing strategy, you’re losing out to your competition. Generating leads online regularly is possible when you have the right marketing strategy.