There’s no denying that influencer marketing works. From improving brand awareness to impacting purchase decisions, and eventually converting brand loyalty to brand advocacy, Influencer marketing is the oldest go-to marketing tactic in the book.
Moving past strides, the world as we know it is taking leaps in technology. Ever since the turn of the millennium, new benchmarks have been set in the development of the next cool software or gadget.
Keeping employees actively engaged in the workplace isn’t only important to build a positive work culture, it can also save you some big bucks. In fact, according to a Gallup poll, disengaged employees could be costing the US anywhere between $450-550 billion.
Chances are your employees already talk about your brand online. In fact, a study from Weber Shandwick reports that 50% of your employees are already using social media to talk about their workplace.
Let’s face it, Instagram is your go-to choice when boredom strikes.
With over 800 million users worldwide, about 35% of all 18-35 year olds who use the internet have an Instagram account. That’s a lot.
It’s easy to fall behind when it comes to choosing the best method of marketing your brand in the ever-changing digital space.
Listen in, as we break down the trends that the savviest marketers predicted for 2018, the ones that really took flight, and the ones that few saw coming!
When was the last time you saw someone talking to a billboard?
You’re probably thinking about interactive billboards right now. But, nope… we’re not there yet.
“If you show that you treat your employees well, and your employees talk about it, people are going to trust them, and they are going to trust you”
– Jamie Rutter, United Airlines.
The party’s over.
Facebook’s announced, in an epicly bold move, that they would now lean towards showing more “meaningful social interactions” over “relevant content”.
We’ve been touting the employee advocacy horn for a while now, and you’ve probably got a good idea about how it works, and the benefits too. In case you’re new to our blog, here’s where you can get up to speed.