The State of Instagram in the U.S. in 2018


Tumblr, Reddit, Like, TikTok, Tinder. These are just a few of the several apps and social platforms that vied for a users attention in 2018. But even after everything, 3 things still remain certain –

  1. Instagram has become the go-to social media choice for millennials.
  2. Instagram marketing can really be a game changer for your business.
  3. Instagram ads, posts, stories, and IGTV videos are the whole package to help your business achieve its goal.

With a growing audience that daily brings in over 4.2 billion “Likes” the world over, Instagram is a force to be reckoned with. Not just with B2​C companies, but B2B too!

In this article, we’ll walk you through the audience classification, demographics, and interests, that govern Instagram usage in the United States.

Audience size:

Instagram had a brilliant year in terms of growth. With a total of 123 million users on the platform in the U.S. alone, it marks double-digit growth for the Facebook-owned social media platform, up 13.7% since 2017.



Key Cities:

Instagram_USWith users spread across the country, here’s a look at the number of users in the key metropolitan cities. No prizes for guessing that New York and LA lead the numbers game, but a few other cities have also upped their Instagram game in the last year.



Gender Classification:

US Instagram With beauty, fashion, and lifestyle dominating Instagram, it’s no surprise that women have a slight edge over the male population on Instagram, coming in at 56% to the male 44%.



Age Dominance:

Insta_US_AgeGroupsMillennials still dominate Instagram with Gen Z not far behind. Unlike Snapchat though, Instagram is not completely foreign to the older generations, with quite a few still active on the social media platform.




Here’s a look at the full infographic!