Tumblr, Reddit, Like, TikTok, Tinder. These are just a few of the several apps and social platforms that vied for a users attention in 2018. But even after everything, 3 things still remain certain –
- Instagram has become the go-to social media choice for millennials.
- Instagram marketing can really be a game changer for your business.
- Instagram ads, posts, stories, and IGTV videos are the whole package to help your business achieve its goal.
With a growing audience that daily brings in over 4.2 billion “Likes” the world over, Instagram is a force to be reckoned with. Not just with B2C companies, but B2B too!
In this article, we’ll walk you through the audience classification, demographics, and interests, that govern Instagram usage in the United States.
Instagram had a brilliant year in terms of growth. With a total of 123 million users on the platform in the U.S. alone, it marks double-digit growth for the Facebook-owned social media platform, up 13.7% since 2017.
With users spread across the country, here’s a look at the number of users in the key metropolitan cities. No prizes for guessing that New York and LA lead the numbers game, but a few other cities have also upped their Instagram game in the last year.
With beauty, fashion, and lifestyle dominating Instagram, it’s no surprise that women have a slight edge over the male population on Instagram, coming in at 56% to the male 44%.
Millennials still dominate Instagram with Gen Z not far behind. Unlike Snapchat though, Instagram is not completely foreign to the older generations, with quite a few still active on the social media platform.
Here’s a look at the full infographic!