Top 5 AI Tools for Content Creation Banner
March 13, 2024  

Top 5 AI Tools for Content Creation

Creating engaging content is essential and AI tools are here to make that task easier and more effective. Whether you’re drafting articles, crafting social media posts, or looking for the perfect phrase, these top 5 AI tools are designed to enhance your creativity and streamline your workflow.

While ChatGPT remains a clear leader, GPT-3.5, although free, has limitations. Its successor, GPT-4.0, has shown promise despite occasional hiccups, such as the recent incident where it generated gibberish for several hours. 

The goal of this newsletter is to look beyond, so we won’t talk more about ChatGPT.

1. Jasper:

Who’s it for?

Suited for digital marketers, SEO specialists, and businesses seeking scalable, high-quality content creation.

What’s cool about it?

  • Content Variety: Generates a wide array of content types, including blog posts, social media updates, and ad copy.
  • Jasper Everywhere: Provides AI assistance everywhere with Jasper’s browser extensions, integrations, & powerful API.
  • Fewer Miscommunications: Giving prompts and context on Jasper is structured and easy. 

What are the downsides?

  • Can be expensive for individual users or small teams.
  • Limited free plan options compared to some competitors.

Why this tool is better?

Jasper stands out for its ability to integrate seamlessly into various platforms and its structured approach to content creation, making it less prone to miscommunications and more efficient for teams.

Cost:

Free plan available, Creators plan at $39/month and Pro plan starts at $59/month.

Ratings:

G2: 4.7/5

Capterra: 4.8/5

Socio: 4.7/5

2. Writesonic:

Who’s it for?

Perfect for those needing quick, impactful content like marketing copy and articles.

What’s cool about it?

  • Built-in SEO Optimisation:  Specializes in creating SEO-optimized content, it also lets you add your list of keywords making it perfect for blogs.
  • Efficient Article Writing: Add brand voice to the Knowledge base and quickly produce structured, full-length articles for your brand.
  • Multilingual Support: Supports multiple languages to connect with a broader audience.

What are the downsides?

  • SEO features may require prior knowledge to be fully utilized.
  • The interface might be overwhelming for beginners.

Why this tool is better?

Writesonic is particularly strong in creating SEO-optimized content quickly, making it perfect for those needing to boost their brand’s online presence with minimal effort.

Cost:

Free trial available, with premium plans starting at $13/month.

Ratings:

G2: 4.7/5

Capterra: 4.8/5

Socio: 4.6/5

3. Copy AI:

Who’s it for?

Great for freelancers and businesses looking for an easy way to spice up their content.

What’s cool about it?

  • Wide Range of Templates: Offers a wide array of templates and workflows for various content needs.
  • Simple to Use: Jump straight into content creation without a learning curve.
  • Idea Generator: Generates captivating headlines, product descriptions, and ad copies by adding the brand’s voice.

What are the downsides?

  • Limited long-form content creation capabilities.
  • Some templates may produce generic outputs requiring further customization.

Why this tool is better?

Copy.ai is ideal for those who value simplicity and a wide range of content templates, making it a versatile tool for various content creation as well as prospecting, and deal management needs.

Cost:

Starts with a free version, with unlimited words and more features in paid plans at $36/month.

Ratings:

G2: 4.7/5

Capterra: 4.5/5

Socio: 4.5/5

4. Perplexity AI:

Who’s it for?

Designed for content creators needing clear explanations, and in-depth information quickly.

What’s cool about it?

  • Advanced Integrations: Perplexity AI stands out for its integration of advanced AI models like GPT-4.0, Claude 2.0, and Mistral. 
  • Expert Knowledge:  Allows users to specify search focus for in-depth information gathering across various domains, including the entire web, academic sources, Wolfram/Alpha for computational knowledge, YouTube, and Reddit discussions, all while providing prompts.
  • Research Aid: A great tool for content creators who need reliable data and insights.

What are the downsides?

  • Lacks creative writing features and may not be ideal for all content formats.
  • Steeper learning curve compared to simpler AI writing tools.

Why this tool is better?

Unmatched research capabilities through advanced AI model integration and focus selection, perfect for data-driven content creation.

Cost:

Accessible to users for free and the premium plan is priced at $20.

Ratings:

G2: 4.8/5 

Capterra: 5/5

Socio: 4.5/5

5. Gemini:

Who’s it for?

Ideal for innovators and content strategists eager to leverage cutting-edge AI for content generation.

What’s cool about it?

  • Web and Video Summarization: Uniquely capable of searching the web, watching YouTube videos, and summarizing content.
  • Multimodal Understanding: Interprets prompts in text, images, audio, and more, for comprehensive input flexibility.
  • Creative Drafting: Generates multiple drafts in various styles for a single prompt, offering fresh perspectives on any topic.

What are the downsides?

  • Still in early stages, may lack some advanced features.
  • Lower ratings as compared to other tools.

Why this tool is better?

Ideal for those seeking innovation and unique content generation with multimodal input and creative text formatting features.

Cost:

Accessible to all users for free and the premium plan is priced at $19.99/month.

Ratings:

G2: 4.1/5

Capterra: N/A

Socio: 4.5/5

These remarkable tools merely scratch the surface of AI’s potential to enhance efficiency and save invaluable time. If you’re ready to learn about other AI tools that can help you save time and boost your productivity, book your complimentary 30-minute AI Learning Session today. Discover at least 5 game-changing AI tools that you can start using immediately.

Schedule Your Free Session Now!

Disclaimer: We’re not affiliated with any of these tools and don’t get paid for recommending them. We’ve simply tried a bunch of AI tools for content creation and wanted to share our top picks with you.

Social Media 2024 Banner
February 8, 2024  

THE GROWING INFLUENCE OF SOCIAL MEDIA: KEY INSIGHTS FOR 2024

Originally published by LinkedIn.

In today’s digital era, social media is a big part of how we all connect. It’s evident that social media is not only witnessing a surge in users but is also becoming a pivotal arena for businesses and advertisers. The integration of AI is further transforming social media management, promising efficiency and innovation. Let’s take a look at some interesting facts to understand why having a good social media plan is so important in 2024.

1. SOCIAL MEDIA USE CONTINUES TO RISE

Did you know that social media now connects nearly 5 billion people globally, making up over 61% of the world’s population? In 2023 alone, social media witnessed a 4.5% increase in users compared to 2022. Users are not just growing in numbers; they’re also spending more time on these platforms averaging around 2.5 hours per day on these platforms, constituting more than a third of their online time.

In terms of users, that puts social media on track to overtake linear TV by 2025.

TAKEAWAY: Investing time and energy on social media is key to building your brand. Get noticed by engaging with your audience.

2. SOCIAL MEDIA BECOMES KING OF ADVERTISING

Digital advertising is booming, with over $601.84 billion invested in 2023, expected to reach $802 billion in 2026. Social media ads play a significant role, with an estimated $75.08 billion earmarked for paid advertising on social platforms in the US in 2024. This accounts for an average of 19% of an organization’s total marketing budget, nearly equal to TV ad spending.

TAKEAWAY:  Make paid social ads an integral part of your marketing plan, ensuring you stay ahead in this dynamic landscape.

3. USE OF AI FOR SOCIAL MEDIA MANAGEMENT

AI tools have saved time and created a more efficient workflow for more than 80% of marketers. HootSuite’s survey highlights a 136% increase in the use of AI for image creation by social media pros in 2024. Midjourney, DALL-E, and Stable Diffusion are the most popular image-generation platforms for social media pros. These platforms create images in a matter of seconds, saving marketers a lot of time and money. In addition to creating images, AI is also powering social media tasks like creating compelling captions, content scheduling, social listening, competition research, data collection and analysis, and KPI reporting.

TAKEAWAY:  In 2024, not using AI tools means not just losing time but also missing out on great chances to do things better and faster.

4. SOCIAL PLATFORMS INTEGRATE AI FEATURES

AI has been a part of social platforms for years, handling tasks such as suggesting posts and targeting ads. The latest advancements in AI technology are making social media ad creation easier than ever. Meta, YouTube, and LinkedIn are rolling out innovative AI features for marketers and users.

  • Meta: Launched in October 2023, Meta’s in-app generative AI tools empower marketers to effortlessly expand images, create backgrounds, and re-write ad text, saving up to five hours per week.

  • YouTube: In 2024, YouTube is set to unveil “Dream Screen,” an AI tool that creates backgrounds for videos and static images on YouTube Shorts.

  • LinkedIn: Targeting professionals, LinkedIn plans to introduce “Recruiter 2024,” an AI-powered assistant for HR officials. For job seekers, LinkedIn Learning’s chatbot provides tailored advice based on career goals and skills.

TAKEAWAY: The giants are using AI to connect better, provide value to their consumers, increase productivity, and save time. Why are you lagging behind?

In our commitment to helping small business owners, we are now offering a free AI tools learning session. If you’re ready to learn about other AI tools that can help you save time and boost your productivity, book your complimentary 30-minute AI Learning Session today. Discover at least 5 game-changing AI tools that you can start using immediately.

January 11, 2024  

MAJOR DIGITAL MARKETING EVENTS IN 2024

Originally published on LinkedIn

Whether you’re a digital marketer, manager, director, or even a passionate student, 2024 is shaping up to be an exciting year! Imagine a vibrant gathering where industry pros, advertisers, media mavens, PR experts, influencers, and many others converge. It’s not just about absorbing knowledge; it’s about forging invaluable connections and staying at the forefront of industry updates.

If you’re part of this vibrant industry, mark these events on your calendar because these are the ones that are ranking high on our must-attend list! Get ready to immerse yourself in a year of learning, networking, and shaping the future of digital strategies.

LEAD GENERATION WORLD

Date: January 7–9, 2024

Location: Florida

Link: Lead Generation World

Industry experts gather at this event to guide you through improving your lead generation campaign from start to finish. The event focuses on helping you understand lead generation and offers valuable advice for advertisers and those looking to buy leads. Plus, it’s a fantastic opportunity to connect with potential partners for future collaborations.

SOCIAL MEDIA MARKETING WORLD

Date: February 18–20, 2024

Location: San Diego, CA

Link: Social Media Marketing World

The event is tailored for marketers aiming to enhance their outcomes. Experts share the newest trends and strategies, offering guidance on effective implementation. As a result, you’ll see better Returns on Investment(ROI) for each campaign you run.

MEDIAPOST- PUBLISHING INSIDER SUMMIT

Date: February 21–24, 2024

Location: Bonita Springs, FL

Link: MediaPost- Publishing Insider Summit

The summit features keynotes, case studies, and panels with industry leaders. It’s a prime chance to learn from and connect with the best minds in the business.

ADOBE SUMMIT

Date: March 26-28, 2024

Location: Las Vegas and Virtual

Link: Adobe Summit

The summit offers various opportunities to build and strengthen your skills with more than 200 in-person sessions.  It’s a special opportunity to connect and build relationships with Adobe experts and fellow attendees and speakers.

2024 ANA AI FOR MARKETERS CONFERENCE

Date: April 8–10, 2024

Location: Hollywood, FL

Link: 2024 ANA AI for Marketers Conference

AI advancements automate tasks, freeing marketers to dive into creative endeavors and brainstorm unique ideas. Industry leaders will guide you on integrating AI into marketing, discussing associated risks and challenges with real-life case studies. You will find inspiration in existing brands already applying these innovations.

PI LIVE USA

Date: April 16–18, 2024

Location: Intercontinental, Miami

Link: PI Live USA

The event bridges brands and retailers with publishers, creators, and tech experts to foster partnerships with similar professionals and brands. You’ll uncover strategies to reach consumers at all sales funnel stages. The event’s core goal is to guide the industry toward measurable, results-driven marketing.

STRATEGIC MARKETING WEST 2024

Date: May 8-9, 2024

Location: Los Angeles, USA

Link: StrategicMarketingWest2024

With horizontal tracks and vertical themes, designed in collaboration with the Reuters Events marketing community and speakers, the agenda is focused on transforming marketing to deliver on the huge opportunities of 2024-25. SM24 will equip leaders with the tools and strategies they need to drive innovation and growth.

MOZCON 2024

Date: June 3-4, 2024

Location: Seattle and Virtual

Link: MozCon

MozCon invites digital marketers from various sectors looking to enhance their SEO knowledge. The 2024 agenda for MozCon is in the works. Stay updated by following their event page for the latest details.

GARTNER MARKETING SYMPOSIUM EXPO

Date: June 3-5, 2024

Location: Denver, CO

Link: GartnerMarketingExpo

Gartner says that it is “The World’s Most Important Gathering of CMOs and Marketing Executives”. Attendees have access to more than 150 sessions of the latest Gartner research specifically designed to help marketing leaders meet the demands of the future. Each track has a particular area of focus that helps deliver what matters most to you and your organization.

2024 ANA DIGITAL & SOCIAL MEDIA CONFERENCE

Date: July 17–19, 2024

Location: Los Angeles and Virtual

Link: 2024ANAConference

This conference will explore an exclusive online content portfolio of best practices, case studies, and research that connects you to the knowledge and resources you need to become a smarter, more capable marketer.

SEATTLE INTERACTIVE CONFERENCE

Date: July 31–August 1, 2024

Location: Seattle

Link: Seattle Interactive Conference

This conference will explore the intersection of technology, creativity, and digital marketing and discover innovations in experience, design, and strategies. It’s not just about insights; it’s a chance for attendees to build connections and fortify relationships.

MAICON 2024

Date: September 10–12, 2024

Location: Cleveland, Ohio

Link: MAICON2024

Organized by the Marketing AI Institute, MAICON (Marketing Artificial Intelligence Conference) is a yearly event that aims to educate marketers on the benefits of AI in automating tasks, improving marketing, and providing personalized customer experiences.

INBOUND

Date: September 18–20, 2024

Location: Boston, MA

Link: Inbound

INBOUND hosted by HubSpot is like a lively hub and a smart guide rolled into one. It gathers the best work, culture, and ideas to move things forward for everyone’s benefit. This conference is where new careers kick-off, businesses grow, and people come together to learn and improve.

LAVACON 2024

Date: October 27-30, 2024

Location: Portland, Oregon

Link: LavaCon 2024

This content strategy conference features content professionals sharing their best practices and strategies. It’s also an excellent chance to connect and foster relationships with other content experts.

BRIGHTONSEO

Date: Nov 19 — 20, 2024

Location: San Diego, CA, United States

Link: brightonSEO

BrightonSEO stands out as the go-to event for those eager to dive deep into discussions led by experts in Search, Content, and Influencer Marketing. It’s a prime opportunity to learn from industry leaders, gather insights, and stay updated on the latest trends shaping these key areas of SEO.

WRAP UP

The landscape of marketing and digital strategy offers many opportunities for professionals across various sectors. From specialized events like the Lead Generation Event to broader summits such as the MozCon and Content Strategy Conference, there’s a platform for every marketer to expand their knowledge, network with peers, and stay ahead of emerging trends. Whether it’s diving deep into AI innovations, mastering SEO, or exploring the future of digital analytics, these events serve as hubs for industry insights, collaboration, and growth. Attending these conferences not only enriches individual expertise but also helps businesses forward in an ever-evolving digital landscape.

Our Top 4 Learnings in 2023: 3 Predictions for 2024
December 26, 2023  

REFLECTING FORWARD: 2023’S TOP LEARNINGS AND 2024’S PREDICTIONS

Originally published on LinkedIn

As the year draws to a close, we at SocioSquares take a moment to reflect on the lessons learned from our 250+ days of collaboration and growth. This article highlights 4 key insights that stand out, each a testament to our shared experiences, from late-night brainstorming sessions to breakthrough moments.

4 DIGITAL MARKETING LESSONS THAT STOOD OUT IN 2023

#1. KEYWORD VOLUME SECRETS

What do you do when your agency tells you that your website is ranking on the Number 1 position on Google for 40 Keywords, but you are getting no leads?
This happened with 2 prospects this year and when we checked the combined search volume of ALL those keywords in the trailing 12 months was less than “100”…

Yes, you read that right. If only 100 people are searching for the keywords you rank for, you are not going to get ANY calls.
Learning: Focus on Relevant Keywords and get the search volumes from Google Keyword Planner.

#2. BEYOND GOOGLE AND FACEBOOK LEADS

For our client set i.e. B2C Small businesses, Google, Facebook, and Instagram are leaders in lead generation, but this year we cultivated a diversified approach by incorporating other popular search engines like YouTube, Yelp, Bing, and Nextdoor. The results didn’t scale as they do for the industry leaders, but these platforms did help us keep the overall cost per lead manageable as they can provide up to 10-15% of leads at a much lower cost than Google Search.

#3. KEYWORD DISCOVERY: UNCOVER THE UNCONVENTIONAL

Wikipedia has been a reliable platform for info for 10+ years, but this year we started using it for keyword research for SEO, and for industries new to us it turned out to be a hidden gem. Way better than Google Keyword Planner, as it provides a well-rounded source of industry-specific terminology with all relevant keywords and related topics.

And when it comes to staying updated with the latest trends Reddit is our go-to coffee shop chat. Picture it as a buzzing marketplace where you get a real-time pulse of community discussions that offer insights into current trends by potential customers in their language. So, if you’re looking for a more insightful kick-off, Wikipedia and Reddit are the way to go!

#4. GEN AI ELEVATES THE GAME, BUT HUMAN TOUCH WINS THE GAME

Gen AI is really shaking things up in digital marketing. There are loads of tools now for SEO, social media, ads, analytics, and more. But we’re not at the point where you can just ask GenAI to handle your Facebook page and expect it to do everything perfectly. It still takes a skilled person, a strategist, who knows how to use these tools effectively and devote the time needed to really market a business online.

2024 PROJECTIONS: SHAPING THE FUTURE OF DIGITAL MARKETING

#1. MULTIMODEL GEN AI CHATBOTS

We have seen Intelligent text chatbots for several years now. Looking ahead to 2024, we’re anticipating a major evolution in chatbot technology as they go way beyond what Siri or Alexa offer. These Multimodal chatbots will be able to interact through voice, images, and video. They’re expected to handle lengthy, detailed conversations – much like chatting with a real person. This advancement is predicted to revolutionize customer service, providing in-depth support, thorough responses to queries, sales, and improved lead qualification.

#2. LESS EMAIL SPAM AND THE RISE OF ZERO-PARTY DATA

Remember how in 2022, nearly half the emails we got were spam? Like many of you, we’re still sifting through them daily. But, there’s a hopeful change expected in 2024. Google and Yahoo are setting new email policies from February 2024, and we are optimistic that these changes could cut down on spam by more than 50%.

Meanwhile, in the world of online advertising, a different set of rules is kicking in, these will make those persistent, follow-you-around ads less common. Advertisers will likely shift towards relying more on information that customers share directly – zero-party data – for more personalized and less intrusive marketing.

#3. PERSONAL GEN AI ASSISTANTS

We’re excited about what’s on the horizon: the rise of personal AI Assistant software(s). These tools are set to build on current Gen AI capabilities improving it significantly for specific industry verticals and jobs, helping professionals with both routine and complex tasks. These assistants won’t be Free and won’t just boost productivity. At Socio, we have already created budgets to equip every team member with the best AI assistants. This way, we can do our jobs better and faster for our clients.

In addition, we’re actively working on developing our own Gen AI Assistants, specifically tailored for the Retail and Mortgage industries.

In our commitment to be an AI-First Agency, we are offering a free AI tools learning session. Seize the opportunity to be 2024 ready with this Exclusive Offer. Connect the dots between AI and your day-to-day work and learn at least 5 AI tools you can use today to boost productivity. Book your complimentary 30-minute AI Learning Session today.