Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers.
3 Ways to Create the Social Media Buzz Your B2B Brand Needs
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.