March 13, 2023

Give your employees a life-changing tool. Books.

A house without books is like a room without windows, said Horace Mann – a renowned American educational reformer from the mid-1800s. At SocioSquares, we’d like to offer our version of this quote for today’s fast moving digital world. A workplace without books is like a mobile without access to the internet.

Being a learning focused organization, we introduced an activity during the pandemic era to not only enable our remote-working employees to upgrade their knowledge but to also find a forum to socially interact. The SocioSquares Book Reading Club. The agenda was simple. Every week, enlisted members would gather in an online room to share their views about a book that’s set as a common read. While initially, the club got people to increase their interest and commitment to reading books, eventually the weekly exercise began unfolding benefits that no one had even imagined possible.

Take the story of Nimmi, the head of HR at our digital agency and a key driving force behind the club. She discovered the concept of writing goals in one of the reading sessions. A learning that got her setting goals regularly and even achieving them within the set timeframes, and this includes finally owning that home that she always dreamed about. Another reading session led her to try thinking positive at all times, a practice that enabled her to defuse tense work situations on quite a few occasions, which invariably would have led to conflicts. She also ingrained the importance of forming habits and started a routine of walking which she has been able to upgrade to cycling and eventually, exercising. There’s also a lot more that she has the book club to thank for. She found a community of co-workers who shared interests that were similar to hers. She found a space where employees could bond freely over experiences and even share solutions for problems that went beyond the scope of the workplace. She found a platform that encouraged her to finetune her abilities to communicate and express. To sum up, she found a world that enriched her in some distinct way, every time she stepped in.

In a world that’s all about change, books hold the power to catalyze some of the most significant changes in every sphere of our life. At SocioSquares, we have only just begun introducing our employees to the life-changing power of the written word. If you’re an organization that’s always looking for ways to bring out the best in your employees while also helping them better their own daily lives, try the tool we’re recommending. Try starting your own book reading club.

January 10, 2023

How to stay on track to your goals this 2023

The start of a new year is not too different from the start of a marathon. A lot of people and businesses set out with oodles of enthusiasm and a rush of wild energy. Soon enough, both end up running out of steam and lagging behind other better-planned runners or businesses.

An experienced marathoner himself, Gaurav (Rav) Mendiratta (Founder, SocioSquares) understands the perils of getting into both, a challenging new year and a marathon without following the right process and finding the right people.

The right process. In a marathon, this will enable you to set and alter your pace in a way that ensures you keep moving forward without burning out earlier on. In business, this will help you move towards your goals without having to stop, slow down or go off track for reasons that could have been avoided.

The right people. Who you run with makes a difference to how well you run; choose a group that’s fast from the get-go and you increase your chances of an early burn out. Choose a group that begins slow and picks up the pace at all the right times, and you stand your best chance of not only making it to the finish line but also setting your personal best along the way. Likewise, in business, the people you surround yourself with play a role in determining how smoothly your business progresses toward its goals. Choose people with the right skills and experience and you’ll find yourself maintaining a steady momentum, on the path to success.

So how do you get your business to the finish line this 2023? At SocioSquares, we believe the answer lies in making business processes more efficient and functional teams more aptly skilled to ensure excellence in the services delivered. It’s a strategy we believe will prove helpful in getting your business to your goals. May you have a successful year ahead.

December 28, 2022

How to get 100 reviews in 3 months

Customer reviews can impact your business’ fortunes in more ways than you can imagine. According to a recent Zendesk survey, a whopping 90% stated that their decision to buy was influenced by positive online reviews. Indeed, this is a world where the reputation of your brand is shaped by the customers who interact with it. Which brings us to an all important question. Is your business generating a steady stream of positive reviews? If yes, that’s great. If not, then here’s a blog with 6 tips that will help you increase the quantity of your reviews in less time than you imagine.

1 Give your business maximum online visibility

The first step to increasing your customer reviews is to increase your visibility across platforms. Make sure your business profile is added on to sites that are visited most by customers looking for reviews. Some of the sites that you could upload your business profile on include Yelp, Angie’s List, Google, Trustpilot, LinkedIn, to name a few.

2 Request customers to share their experiences

A happy customer will most likely want to share their experience with your business with the community out there. All you need to do, to turn this enthusiasm into an invaluable business growth tool, is ask them to leave a review. Timing is important when seeking reviews, and the best time to ask for feedback is right after the customer transacts with your business. Make it a point to not get too intrusive or pushy when requesting for reviews.

3 Show customers the path to leaving reviews

Guide customers to the platform where you’d like them to leave feedback about your business, and you’ll further increase your chances of landing good, solid reviews. So when you’re asking contented customers for their feedback in-person, over a call or via email, make sure to share the link that will directly take them to the review platforms where you want customers to leave reviews.

4 Give customers a good reason to leave reviews

Your customers might have a million other things on their minds and therefore, may sometimes need to be ‘enticed’ into giving a timely review. Some of the ways you can make it rewarding for customers to share genuine reviews is by offering special discounts to regular review contributors or by holding contests where you offer giveaways to a limited number of customers who share their feedback about your business.

5 Appreciate customers who share reviews

A great way to ensure existing customers continue to share reviews and new customers follow suit, is to appreciate every customer who leaves their feedback on a review site. Replying to reviews tells customers their opinions matter and are taken seriously by your business. Throwing in an occasional ‘discount code’ might be a great way to express your gratitude to customers, who take time out from their hectic schedules to help your business grow in a fast and hectic world.

6 Integrate review collection in your marketing plan

Your business can not only maintain but even increase the flow of reviews, provided you make review collection a regular business practice. Make your customer-facing staff aware of the significance of reviews and the necessity of doing regular and timely follow-ups. A great way to get your staff kicked up about obtaining customer reviews is to create a recognition program that identifies and rewards employees who are rated highly and consistently by customers.

Look for tools to automate your review collection process

Maintaining a regular stream of customer reviews takes considerable time, effort and resources. The good news is, you can automate the entire process of review collection and updation and focus your time and energies where they’re really needed – in growing your business. How? With tools like Propel – an advanced review engine you can rely on to get and manage bulk reviews from diverse platforms, all at one place. In fact, you’ll also experience other advantages like knowing who’s checking your reviews, how many customers reading your reviews are reaching out to you and so on. If you find this interesting and would like to more, visit propel.ly

A proven partner for integrated digital marketing solutions

We hope the tips mentioned here will help you land more reviews without the trouble and the wait. If you’re looking for a digital marketing agency to partner with for integrated and customized solutions for your business, reach out to us at SocioSquares. We’re a digital marketing agency with over 11 years of experience in guiding small and medium sized businesses to their growth goals in a way that’s cost-effective and fast. Call us at +1 215 253 5622 or write to us at SUPPORT@SOCIOSQUARES.COM and we’ll develop a customized strategy to help your business gain 100 reviews in 30 days.

October 20, 2022

7 BIGGEST MISTAKES EVERY CONTRACTOR NEEDS TO AVOID

Every contractor aspires to have their business show up at the top of the local pack. While you may be putting your head and those of others (external experts whom you get working for you) in chalking out and putting SEO optimization strategies to work, you also need to keep an eye out for mistakes that could throw water on your ambitious plans. How? You may be committing the commonest of SEO mistakes without even realizing it and then wondering why your strategies are not translating into better results with Google. Here are the 7 biggest mistakes made by contractors which you need to avoid if you are to see your business grow.

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September 14, 2022

Decoding Google’s new content update for your business or brand

For a while now, content that’s been getting out there in the digital universe has been created with a ‘business-and-ranking first’ approach. All that is set to change with Google’s new content update which has been created to reward content that puts ‘people first’. Needless to say, businesses and brands that have aced the game when it comes to creating Google algorithm-focused content will need to rethink and realign their content creation strategies. With this new update, Google will ensure that customers get their rightful access to content that’s not just original but relevant and helpful to their diverse and yet distinctive needs. Here’s a blog that shares 5 insightful things you need to keep in mind, in order to keep your content aligned with Google’s latest rollout in the world of digital content.

August 12, 2022

The importance of Local SEO for businesses

SEO is a commonly followed practice that enables businesses to increase the visibility of their websites and consequently, their rankings across search engine platforms. While general SEO tactics will help a business get customer views, it is broad-based and leads to views from a far wider geographic area – often beyond the servicing reach of the business. This translates into plenty of clicks but very few conversions or opportunities of real business. What a business needs is for its SEO to focus on a specific target area that’s within a conveniently reachable radius of the business, for the generated leads to convert into maximum in-person visits and transactions. This is where local SEO plays a key part in the growth story of local businesses. Here’s a blog that will help you understand the basics of local SEO and techniques to optimize it in order to achieve improved rankings for your business on platforms that matter.

June 17, 2022

Case Study: Why should local businesses in the US opt for Google Guaranteed ads in their PPC campaign?

From browsing through scores of reviews to asking friends and colleagues for recommendations. Customers do everything possible to get an assurance of quality before they decide to transact with a local business. Imagine a tool that can not only help customers eliminate all this trouble but also make it easier for businesses to win the trust of their customers. This is where the Google Guaranteed Ad comes in. Read this blog to understand the basics of a Google Guaranteed Ad and why you need to consider making it a part of your digital marketing campaign.

What is a Google Guarantee?

How do customers make a choice that doesn’t result in an unpleasant product or service experience? If only, there was an assurance that every customer could rely on; an assurance that would give customers the courage and the confidence to go ahead and choose a business that serves their needs. Oh, but there is.

Google Guarantee is a badge that’s selectively awarded to those businesses that meet Google’s exacting parameters of excellence. Businesses carrying this badge imply they have been verified by Google on factors including background, insurance, liability and more. This badge also means Google will reimburse the amount paid if the customer is not satisfied by the service provided by the business bearing its badge.

What is a Google Guaranteed Ad?

A Google Guaranteed Ad will have the name and details of a business as in a regular local service ad, but with one difference. It will also have a green color badge with a white checkmark, a ‘Google Guaranteed’ tag and your average star-rating alongside it. A Google Guaranteed Ad will do in an instant what no ordinary ad can hope to achieve. It will tell the customer the business bearing this badge is verified by Google and can be expected to deliver a service or product experience of high quality standards.

The benefits of running Google Guaranteed Ads

1) Be seen at the top of the page:

It’s a fact, over 75% of people surfing the net don’t scroll past the first page of search results. Your regular local service ad may get you a spot somewhere on the first page but a Google Guaranteed Ad gives your business the privilege of being seen right at the top of the local stack. You become visible as soon as the page opens and this maximizes your chances of both clicks and leads.

2) Earn trust in an instant:

As per one study, trust is a deciding factor in making purchase decisions for 81% of customers. A Google Guaranteed Ad will help you win the trust of this audience, because the badge you carry tells them your business is screened and verified as a reputable and trustworthy business.

3) Give your business a superior edge:

The average star rating and prominent green checkmark on your ad will enable your business to stand out distinctly amidst your competition. In fact, your green check marked ads will convey a message loud and clear – businesses that are not Google verified are not as trustworthy, competent and reliable as you and therefore, not worth clicking on.

4) Assurance even in audio searches and calls:

When a customer uses voice search options such as Google Assistant or Google Home to find your business, they will hear an affirmation that your business is Google Guaranteed. The same applies when customers try reaching your business via calls. Think of the leap in conversions that’ll follow with this small change in the way you enable the world to locate or contact you.

5) Let customers know you’ll go the extra mile:

Taking the efforts to comply with Google’s stringent verification protocols speaks volumes about your business. For instance, it tells them that your business is genuine and dependable and you are open to doing everything necessary to guarantee your customers’ satisfaction.

6) Get qualified leads:

Your Google Guaranteed Local Service Ads will only be visible to customers in your service area. Furthermore, with a Google Guaranteed Ad, you only need to pay if a customer calls you or messages you directly through the ad. This ensures you invest only on leads that are solid for your business.

How to qualify for a Google Guarantee

It follows logically that if a Google Guaranteed Ad spells assurance, then a Google Guarantee Badge entails scrutiny. The screening procedures deployed by Google to award its much-desired ‘green checkmark’ badge include checks that cover a business’s license, insurance and background.

As you would have learnt by now, adding Google Guaranteed Ads in your PPC campaign will not only help you win trust easier but also land better quality leads in the long run. If you’d like to explore the power of Google Guaranteed Ads for your business, you could look us up. We’re SocioSquares – a digital marketing agency with over 11 years of experience in helping small to medium-sized clients achieve faster growth with the right digital strategies. Whether you’re looking for a PPC campaign for roofers, an expert in roofing PPC or even just a company that specializes in digital marketing for roofers, give us a call. We’d love to know more about your business and then work out a plan that perfectly matches your growth aspirations.

May 6, 2022

10 Tips to Improve your roofing website in 2022

A website enables the world to get its first glimpse of your business. A website allows curious customers, who’re surrounded by hundreds of choices, to explore your business first-hand and form an opinion on whether or not they should be engaging with you. As with all things in life, the rule of first impressions applies to your website too. What this means is, you have one shot at giving every customer who’s visiting your website, a solid reason to continue clicking forward. At SocioSquares, we’ve helped numerous roofers in understanding this simple truth about the digital world. Here’s a detailed article from our experts on how you can make your roofing website ready for the traffic you’re hoping for, in 2022.

April 29, 2022

Can 5-Star Reviews Get You More Business?

It’s a commonly known fact that customers do not make purchase decisions without checking online reviews. After all, it’s better to be safe – by checking reviews and ascertaining the quality of the product or service before making a buy than to be sorry – after making a purchase and realizing the quality is not what one expected it to be. Now, if you think adding reviews is enough for your business, there’s another thing coming. An increasing number of customers now look for 5-star reviews amidst the sea of reviews available in the online space. This is because a 5-star review says this business has outperformed its competitors in providing products or services of high quality. A 5-star review says this business offers an experience that’s reliable and without parallel. Read on to know more about why your business should be focusing on getting more 5-star reviews.

July 24, 2020

TOP DIGITAL MARKETING TRENDS IN 2020

Latest technologies and tools in the market are changing the core of the marketing world. Every business is following the latest trends in fear of being left behind. Staying out-dated in this race is risky to both your brand reach and reputation. That’s why we have organized this list of digital marketing trends to ease your efforts.

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