Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
The internet is a funny place.
Yes, it’s a great source of unlimited information, but a video of a cat stuck in a cabinet might still get your attention a tad bit more. I should know.
Ever so often, we get asked the question – What makes employee advocacy so special?
Of course, being in the business, we’re able to list out every single minute detail of what the concept brings to the table. Better reach, more visibility, a curated list of prospects… the list is long and you’re probably thinking you’ve heard it before. But, you haven’t heard it all.
The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers.
Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say,
“In social media, people – not brands – are the channel.”
Just recently, we came across a great piece of content that told us that money was rarely the reason people stop buying from a company.
Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this. More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.
What does the phrase ‘word of mouth’ mean?
You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues.
Social media is no longer just a collection of digital marketing tactics. Gone are the days when being present on social media alone was good enough for the brands. Well, not anymore. Social Media has evolved into a channel that lets brands connect with clients and prospective clients to provide information that could potentially solve their business problems. Some brands have known it for a while. They have realised that Social Media is not about brand and technology. It is about people and trustworthy relationships. But how can a brand make and effectively nurture relationships with people on social media? The answer is – by Employee Advocacy.