The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers.
Many companies wait until after they’ve implemented an employee advocacy program to ask – What content will work best? Unfortunately, the answer isn’t as simple.
According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.
This doesn’t have to be the case.
Here are our top 10 rules to create engaging content for your employee advocacy program.
You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.
Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.
Advocacy marketing has done the rounds, and truth be told, few others have shown more promise than employee advocacy. The sheer genius of mobilizing your workforce to build an army of brand advocates can’t be disputed.
But is it really as simple as it sounds?
What are the chances your employees actually want to promote your brand?