How to Encourage Participation in Your Employee Advocacy Program

By now, it’s common knowledge that employee advocacy takes regular, average-joe employees and turns them into budget-friendly, highly effective brand ambassadors. Just to prove our point, recent surveys have revealed that consumers trust the word of an employee within an organization more than that of even the CEO of the company.

How to Increase Participation in an Employee Advocacy Program

Employee advocacy on social media has emerged as the go-to strategy thanks to thousands of companies across the globe that have already pioneered the trend by launching successful employee advocacy programs. Today, it is clear that marketers are taking full advantage of employees as assets that can drive company sales and brand awareness.