Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success.
Innovative Ways to Incentivize Your Employee Advocacy Program
The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.
Why Quality Wins over Quantity Every Time in Employee Advocacy
Employee advocacy is an indispensable marketing technique in today’s ever competitive business environment. Of course, the way things are now marketed is very different from what it used to be. At the moment, you think digital or go home.
[Infographic] What You Need to Know to Drive Employee Engagement
Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.
How to Increase Participation in an Employee Advocacy Program
Employee advocacy on social media has emerged as the go-to strategy thanks to thousands of companies across the globe that have already pioneered the trend by launching successful employee advocacy programs. Today, it is clear that marketers are taking full advantage of employees as assets that can drive company sales and brand awareness.
Making Employee Advocacy Work in a Regulated Company
Understandably, regulated industries such as banking and healthcare are typically characterized by strict policies and regulations that standardize external communication.
Use Cases for Employee Advocacy
The impact of social media in today’s society has become crucial to a company’s digital identity. As such, today’s contemporary and tech savvy workforce are using social networks for a lot more than communication with their peers.
4 Reasons Employee Advocacy Thrives in a Startup Environment
In today’s business environment, start-up companies are burgeoning all over the place. In fact, more and more millennials are choosing to begin their careers at startups.
Beyond Social Selling: 4 Ways Employee Advocacy Can Grow Your Business
Employee advocacy has got to be the most obvious, logical answer to social media’s problem of dwindling organic traffic. In their book, The Most Powerful Brand on Earth, the authors Chris Boudreaux and Susan Emerick say,
“In social media, people – not brands – are the channel.”
7 Employee Advocacy Myths Debunked
Commonly described as a widely held but false belief or idea, a myth can be fairly damaging when left unattended. And the buzz around the nascent concept of employee advocacy has developed a few of its own.
