Employee Advocacy Starts with Work Culture

Employee Advocacy Starts with Work Culture

Employees are a valuable asset that you can leverage to increase your company’s social media reach and content visibility. Employee advocacy, although a relatively new marketing technique, has been perceived as being a cost-effective way to achieve this.  More companies are beginning to realize that employees have the power to create a reach beyond that of the CEO and the brand’s official pages in promoting products and services across their own social networks. All while instilling trust in the brand and its expertise.

Employee Advocacy

What is Employee Advocacy and Why Is It so Important?






When making a purchase decision, an increasing number of people today rely on the opinion of their peers over most modes of advertising. In fact, studies show that the ‘social media generation’ is less trusting of the traditional marketing methods. In times like this, advocacy marketing – especially, employee advocacy – stands out as one of the best ways to promote and market your business.

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.

To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?

staff advocacy program

What NOT to Do With Your Staff Advocacy Program

Although Employee Advocacy is a marketing technique that encourages authenticity, sometimes your program may just not see the results you foresaw from a highly regarded employee advocacy strategy. Even though your employees may love the company culture, and you may have everything in place to drive staff advocacy, there are still something’s that don’t add up.

Just like when driving, accelerating is great; but braking is equally important. In order to get the most of your staff advocacy tool, sometimes it’s best to take a step back and analyze what’s going wrong. You never know, the answer may be blatantly obvious.

Here are a few things that you’re probably doing wrong on your staff advocacy tool

employee advocacy platform

How to Create Engaging Content for Your Employee Advocacy Platform

According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.

This doesn’t have to be the case.

With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master employee advocacy like these companies did.

Here are our top 10 rules to create engaging content for your employee advocacy program.

Why ‘Employee Is King’ Should Be Your New Mantra

What does the phrase ‘word of mouth’ mean?

You tell a tale to your colleague, your colleague passes it on to his neighbor. She in turn tells her mother and her mother passes it to her husband. The husband casually brings it up in between a coffee break with his colleagues.

7 Employee Advocates Every Company Knows Too Well

You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.

Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.