Need insurance marketing ideas? Sure you do! In an industry that was used to thriving on face-to-face business and is now moving out of that very cozy comfort zone, it’s clear that what worked for new policyholders 15 years ago is no longer going to cut it.
Your employees are your best asset. This is a phrase we’ve heard many times before. But when we say these words, we often think of the way in which employees influence the efficiency of the business or their role in innovating new products.
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory.
Consumers love recommendations and endorsements. This was clear even in the pre-internet days when marketers would include some sort of testimonial in their mail order campaigns.
Influencer marketing is quickly becoming an indispensable tactic in social media marketing. Paid influencers can indeed bring in quick results, as they have a ready following that is very receptive of what they say or “like” in the digital and social media world. Just Google the Kardashians’ earnings from such endorsements alone; that’ll show you the potential of influencer marketing.
Let’s be honest, in today’s cut-throat competition, marketing your product is an expensive affair. Now that digital marketing has taken center-stage, it seems like paid SEO and ads are the only avenues for success.
The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.
You’ve heard about it, worked out the math, and reached a conclusion – employee advocacy is definitely for you.
Yes, the concept of increasing your brand’s social reach with your existing workforce seems like a brilliant and simple enough idea. But before you dive head first into the program, you should read our white paper on the 6 mistakes to avoid when launching an employee advocacy program. Seriously. You won’t regret it.