There was a time when people used social media to connect with friends and family. Not so much anymore! Today, social sites are all the rage when it comes to information gathering, product chatter, and forming communities. It’s little wonder then that every brand (and its sister concern) is rushing head first onto social media sites to promote their products.
By now, every marketeer worth his salt realizes the value of employee advocacy. Using your employees as marketing agents may seem like a fairly easy concept, but there are several ways your plan could fall flat.
Given its nascence, one of the best ways to succeed at an advocacy program is by following great examples.
Here, we list out some employee advocacy case studies of companies in different sectors that have gotten it down to a tee.
While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies across sectors. This trend is Employee Advocacy and it has emerged as a game-changer for social media presence of companies recently.