Brand Ambassadors vs Brand Advocates

Frequently used interchangeably, there is a difference between the two. The kind of engagement they bring to the table, their extent of influence on social media, their investment of time and effort in the brand, and a lot more are what mark these two types of influencers in the marketing realm.

Identifying Your Brand’s Ambassadors

Regardless of the industry, one thing will always stay constant. Trust breeds trust.

If people don’t trust your brand, others will follow suit. If people do trust you though, that’s the honey you need to attract more over to you.

3 Common Roadblocks in an Employee Brand Ambassador Program

And how to overcome them. 

We’ve worked with some fairly large enterprise companies and helped them build their employee brand ambassador programs from the ground up. As you can imagine, we’ve heard our fair share of objections and faced quite a unique set of challenges. So much so that we’ve reached a point where we’ve heard them all.

Make Your Brand Stand Out – Let the Employees Talk

With the magnitude at which social media is growing, businesses cannot be built on a simple buy-and-sell ideology anymore. Going way beyond the basic aesthetics of a business and consumer relationship, your employees; the workers who run your businesses, are just as important.

To keep pace with the ever-changing marketplace, you’ve probably created the ‘check-in-the-box’ social media pages of your company. You’ve probably also tried to keep it interesting by posting an achievement in growth stats, motivational quotes, business and product related updates, to keep your employees and potential leads “engaged”. Yes?

Put An End To Your Customers’ Trust Issues

While many companies have blocked access to social media networks for their employees, there are some companies who are going towards the other extreme and promoting their employees to be active on social media. There are various reasons for this changing trend and one of them is turning out to be very prominent in companies across sectors. This trend is Employee Advocacy and it has emerged as a game-changer for social media presence of companies recently.