Let’s face it, the average employee is capable of generating tons of content for you every day. This content is relatable and trustworthy can be harnessed to improve your brand visibility, spruce up sales, create more traffic, and generate more leads. Of course, most businesses aren’t seeing the value in such content, but several have already taken advantage of it by building some fantastic campaigns merging User Generated Content (UGC) and employee advocacy.
According to TNW News, 38% of digital marketers say content marketing is one of their most effective tactics—but 42% call it one of the most difficult.
This doesn’t have to be the case.
With a few simple tips on how to create engaging content, you can increase usage of your employee advocacy platform and master employee advocacy like these companies did.
Here are our top 10 rules to create engaging content for your employee advocacy program.