Millennials, Digital Natives, Echo Boomers – call them what you want; they are the generation of today. Even if they aren’t your target audience now, they soon will be. If you’re in the marketing space, the term is impossible to avoid.
Contrary to popular belief, millennials aren’t only those who are still in, or fresh off the university boat, or even those in their mid-twenties. They are all who were born in the early 80’s onwards – 1982 to be precise.