Everyone who has ever tried their hand at employee advocacy will know that it will only work well and be a success if employees are fully motivated and engaged with the company. Disengaged employees are not only detrimental to a company’s marketing efforts, but they can also cost the company dearly in the long run.
Millennials, Digital Natives, Echo Boomers – call them what you want; they are the generation of today. Even if they aren’t your target audience now, they soon will be. If you’re in the marketing space, the term is impossible to avoid.
Contrary to popular belief, millennials aren’t only those who are still in, or fresh off the university boat, or even those in their mid-twenties. They are all who were born in the early 80’s onwards – 1982 to be precise.