Search Engine Optimization is a general approach to advancing your website’s rank in Google’s SERP. Lacking this, it may be challenging for small businesses to rank on the desired first page. Both large and small businesses fight to get their website ranked on the first page. Large businesses have money to spend on marketing campaigns but small businesses have a minimum deposit on their marketing expenditure. Nevertheless, with honest hard work, good knowledge in the SEO domain, and arranging the tasks correctly, it won’t be difficult to rank on top positions on search engines.