Modern leaders are not just the ones who create amazing products, but also the ones who develop new generations of leaders, empower their employees and utilize organic advocacy. In these social times, advocacy is quintessential for any company or brand. Sometime back, the CEO was known to be the strongest advocate for a brand. However, things have changed and the CEO is no longer the most trusted source of a brand’s communication. So, what (or who) is the most trustworthy source of brand communication now?