By now, every marketeer worth his salt realizes the value of employee advocacy. Using your employees as marketing agents may seem like a fairly easy concept, but there are several ways your plan could fall flat.
Given its nascence, one of the best ways to succeed at an advocacy program is by following great examples.
Here, we list out some employee advocacy case studies of companies in different sectors that have gotten it down to a tee.
Employee advocacy is no longer a secret kept by a handful of brands anymore. Many smart brands have done their research and realized the potential of employee advocacy, and have jumped the bandwagon already.
For the uninitiated, Employee Advocacy is getting your employees to spread the brand’s official communication with their personal social media networks, in turn helping the brand achieve its goals. It has proved to be extremely beneficial to brands in terms of ROI. No matter what the goals are (sales, branding, recruitment), empowering the employees to spread the word has shown tremendous results.
