With online marketing gaining more and more attention; it is quintessential for brand marketers to know, how their brands are being perceived in the web space. Every marketer today needs to be well versed with the tools that help monitor the performance of their brands in the digital space. Currently, there is an abundance of tools online that analyse the performance and engagement of the audience with any particular brand online. That being said, we have put together a list of 10 crème de la crème tools that every brand manager must be familiar with:
Radian6 is an online reputation management tool. It monitors brand mentions across the social media platforms. It takes the entire buzz over the web and filters it, which eases the task of analysing.
Hootsuite is an all-in-one social media platform that allows you to post through a single dashboard and can create a custom targeted stream to view the relevant conversations. Its additional feature, allows adding multiple team members to work simultaneously.
SocioAdvocacy is an Employee Advocacy Tool that empowers the employees to share company marketing data in their personal social media circles, and increase the reach of the post. It comes with gamification feature which keeps employees engaged in the advocacy program.
SocialBakers is a social media analytics and publishing platforms. It provides social media analytical data in comparison with the competition or industry data. It collates all your Twitter and Facebook advertising data and gives clear reports for the same.
Google Alerts monitors millions of online sources and show you all the relevant published content, making sure you don’t miss out anything on the web and social media networks. An e-mail is received whenever a new update is found.Google Alerts monitors millions of online sources and show you all the relevant published content, making sure you don’t miss out anything on the web and social media networks. An e-mail is received whenever a new update is found.
Google Analytics is one tool that everyone working closely with websites need to know about! The tool gives a detailed analysis starting from the live traffic to the conversion rate of the particular site. It also helps to analyse the behaviour of the audience who come on to the website.
MailChimp is an e-mail marketing tool which allows sending e-mails and analyse its impact! It comes along with ready-to-use desktop and mobile templates, etc. Its advanced reporting options show graphs, subscriber activity reports, revenue reports, etc.
Flurry is a mobile app analytics platform. It provides data on the audience, usage and performance of the mobile app. This data from the platform can also be used for in-app advertising on mobiles.
Fiverr is an online marketplace, where people buy and sell micro services at unbeatable prices. Services are provided by freelancers, who are experts in designing, voice-overs, video making and various other online marketing tasks.
Hubspot is inbound marketing and sales platform. It assists in attracting customers through blogs posts, eBooks, videos, etc. and converting them into successful leads by offering them clear call-to-actions.