Our Blog

VOICE SEARCH: THE FUTURE OF SEO

Voice search sounded fun when it was new. People treated it like any other new feature on their phone or laptop. But from then until now, the popularity of voice search has only increased and several leading brands have started using it as a tool. 

Voice Search

Credits: Unsplash

Google’s Search Engine Results Pages (SERPs) have evolved to provide for voice search. Consumers too are switching to hands-free devices, and mobile phones now offer the latest AI technologies which allow us to search with our voice rather than type. So if you’re not taking it seriously, now’s the opportunity to begin. 

WHAT IS A VOICE SEARCH?

A voice search enables users to speak into a device as opposed to typing keywords into a search field to produce outcomes. 

voice assistant

Credits: Pixabay

Audio technology uses speech perception to understand what users are saying with the utmost accuracy. It then presents conclusions verbally to the user. Although it looks like a brand-new idea, voice search technology has stayed nearby for a while. Programs such as speech-to-text and voice dialling are excellent samples of voice search.

OPTIMIZING YOUR BUSINESS LISTING AND WEBSITE

To make your listing appear in voice searches, you’ll be required to optimize your Google My Business page. First, you want to update all of your online records wherever your business arises and preserve compatibility. Google will penalize you with lower rankings if there are inconsistencies in data like your location, business name, and contact number.

seo services

Credits: Unsplash

Some quick tips to optimize for voice search are:

  1. Optimize your website speed and make sure your website loads quickly.
  2. Add local keywords to the content on your website.
  3. Create content that answers users’ questions.
  4. Use filler words in questions like “of the”, “on the”, etc., which make the search query more conversational.
  5. Use conversational language and target long-tailed keywords in your content.
  6. Ensure your website is mobile and user friendly.
  7. Improve content readability for your website. You can use tools like the Flesch Kincaid Grade tool for this purpose.
  8. Get your sites listed in local directories as local listing search.

HOW WILL IT IMPACT SEO RANKINGS?

Ranking “high” isn’t going to be sufficient anymore. If people are using their voices more than looking at a website, you will be required to rank number one to be discovered by the user. Voice search is going to influence what keywords you demand to use, everything you require to optimize on your website, including the circumstances you oblige to concentrate your attempts on to rank number one.

 Due to its productive use, search engines such as Google are setting higher importance on voice search optimization. After all, the purpose of SEO is to rank websites correctly so users can get the most useful information during their search inquiry, as soon as possible. User activity is, eventually, at the vanguard of search engine optimization.

 It is necessary to retain that voice search SEO and regular website SEO are complex. Hence, some portions that determine website rankings may not have an identical impact on voice search.

VOICE IS THE NEXT FRONTIER OF SEARCH

Voice search has witnessed an extensive improvement due to Google’s algorithm variations, essentially the Hummingbird update. Hummingbird released in 2013 and crucially improved the search panorama. Moderately depending on individual keywords, this newest algorithm laid more weight on regular language and grammatical searches.

This update immediately started to increase reliable search results as Google analyzed the complete phrase more than single words. And because this is how people commonly speak, voice search grew more noticeable.

Voice search wasn’t a concern for SEOs. Due to mistakes with automatic voice interpretation technology, most of us continued using text search as the technology developed. But the release of Siri and OK Google changed the game.

Voice search optimization is sure to increase brand awareness, online purchases, and revenue. But if you optimize your site for voice search now, you’ll possibly be leading the game and recognize influential voice search rankings that will improve your brand in the long-run.

If you want to take full advantage of the power of voice search for your website, make your website visible to its target audience, and also increase the revenue of your business, you need to hire an SEO expert. 

Sociosquares is a leader in providing result-oriented SEO services in Philadelphia. Get in touch with us today.

TOP DIGITAL MARKETING TRENDS IN 2020
A COVID-19 SURVIVAL KIT FOR YOUR BUSINESS