Voice search sounded fun when it was new. People treated it like any other new feature on their phone or laptop. But from then until now, the popularity of voice search has only increased and several leading brands have started using it as a tool. … VOICE SEARCH: THE FUTURE OF SEORead More »
“Do not go gentle into that good night.” If there was ever a time to start living by these famous words by Dylan Thomas, that time is now. After all, with the goings on of COVID-19, every industry in every corner of the world has faced tremendous challenges. Today, this blog takes a look at...
Grab your smartphone, log in to Facebook, and scroll through your feed. Most of the content you see will be videos. And why wouldn’t you? Over 500 million people watch videos on Facebook every day. That’s half a billion! It’s no secret that video has become the format of choice when it comes to...
Bigger is better, right? In the case of influencer marketing, that may be the exact opposite of what’s true. … Size Matters: Why Micro Influencers WinRead More »
One of the questions we’re asked most frequently by clients and new prospects both - what’s happening with Facebook? While I totally agree that Facebook has become a box to check in the grand scheme of social media marketing, it’s the other platforms that are taking center stage - Instagram for B2C and LinkedIn for...
We interviewed Kartik Hosanagar, John Hower professor of Technology and Marketing at the Wharton School and author of A HUMAN’S GUIDE TO MACHINE INTELLIGENCE. … Basics of AI All Marketing Professionals Should KnowRead More »
It’s no secret. Video works. Video works really well. In fact, by 2020, video will make up more than 80% of all consumer internet traffic (85% in the US). So if you haven’t gotten up to it yet, you need to. Fast. … Getting Started with Video Marketing on a BudgetRead More »
Being relatively anonymous is a reality most B2B companies have resigned their fate too. As several B2B marketers will attest, their days are filled with far less excitement and glamour as compared to their B2C peers. … B2B Marketing the Maersk WayRead More »
Banking. Energy. Insurance. Technology. Brand messages from these industries can easily come across as complicated. Add the 280 character limit and they get into the difficult-to-understand territory. … 3 Ways to Create the Social Media Buzz Your B2B Brand NeedsRead More »