26% More Leads With Zero Traffic Growth: Why We Stopped Chasing Visitors
Executive Summary Client: Bartlett Blinds, a local window treatment provider specializing in custom blinds, shades, and shutters Challenge: Despite consistent traffic levels, lead generation remained unpredictable with volatile monthly performance swings of up to 116%. Our Approach: After analyzing the disconnect between traffic spikes and lead conversion, we shifted focus from chasing traffic volume to...