Marketing Lessons

June 6, 2024

HOW MARKETING IS BEING TRANSFORMED BY ARTIFICIAL INTELLIGENCE

Originally published on LinkedIn. The marketing landscape is undergoing a metamorphosis unlike anything seen before. Artificial intelligence (AI) is rapidly dismantling the traditional one-size-fits-all approach, ushering in an era of hyper-personalization, intelligent automation, and data-driven decision-making that's fundamentally changing how brands connect with customers. From Broadcast to Dialogue: The Power of Customer Data Imagine a...

May 31, 2024

Top AI Tools for Video Avatars

Do you ever dream of creating captivating videos but camera shyness holds you back?  Well, fret no more! The world of AI video avatars has arrived, offering a revolutionary solution for crafting professional-looking content with ease. These cutting-edge platforms empower you to leverage lifelike AI presenters who can deliver your message with flair and polish. ...

May 23, 2024

The Top Types of AI-Generated Content in Marketing & How to Use Them

The world of content marketing is constantly changing, demanding fresh ideas and a never-ending flow of content. This is where Artificial Intelligence (AI) steps in as a game-changer. AI can be your secret weapon for generating high-quality, targeted content at scale, freeing you up to focus on strategic planning and analysis. Let's explore the top...

May 16, 2024

How Generative AI Can Supercharge Your Small Business

Originally published on LinkedIn. Running a small business is like wearing a dozen hats – marketer, salesperson, content creator, and the list goes on. But what if there was a secret weapon you could wield to streamline tasks, boost creativity, and magically free up your precious time? Enter generative AI, the futuristic technology that's here...

May 9, 2024

How To Feature Your Company And Products In AI Assistants’ Search Responses

Originally published on LinkedIn. Forget the days of endless tabs and keyword hunting – Gen Z is leading the charge toward a new era of search. Gartner, a leading research and advisory firm, predicts a dramatic shift in how users find information. Their report suggests search engine volume could decrease by 50% in 2028, replaced...

April 30, 2024

Top AI Tools for Presentations

Crafting compelling presentations can be time-consuming. But stress no more, the world of AI is here to streamline the process and empower you to create impactful presentations in a snap.  In this article, we'll list down some of the hottest AI presentation tools on the market, highlighting their strengths, weaknesses, and ratings to help you...

April 25, 2024

The Ultimate Guide to Customer Journey Mapping

Originally published on LinkedIn. Understanding your customers is key to any successful business. But what if you could see the entire path they take, from the moment they become aware of your brand to after they've purchased your product? That's the power of customer journey mapping. What is the Customer Journey? The customer journey is...

April 11, 2024

Humans vs AI: When to Use Which for Your Website’s Success

Originally published on LinkedIn. The digital world is constantly evolving, and with it, the tools available to build and manage a successful website. Two major forces shaping this landscape are artificial intelligence (AI) and human expertise. But when it comes to your website, which should you use for what tasks? This article explores the strengths...

March 28, 2024

HOW TO DO A MARKET ANALYSIS: A STEP-BY-STEP GUIDE

Originally published on LinkedIn. A market analysis is a powerful tool to understand your customers and competitors, giving you a better chance of success. It's a comprehensive study of the market you operate in, providing crucial insights to guide your decisions and increase your chances of success. By understanding the overall market landscape, your target...