Google Ads Shows You What Peers Spend, a Bidding Change Six Weeks in the Making Finally Landed, and Reviews Quietly Became the Most Powerful Local Ranking Factor
Here's what happened this week across paid search, local SEO, AEO, social media, and content marketing, and what it means if you run a law firm or a local service business in the US. Ads & Platforms Google Ads added a new Spend Benchmarks report inside the account Overview, showing how a business's weekly ad...